#6 Make brand tangible through meaningful online metrics

Rebranding Branding: The Podcast

For many non-marketers, brand is seen as intangible and an expense. Marketers often have to fight for budget to implement activities other than purely demand generation tactics. Speaking with digital marketing consultant, Tammy Begley from Destiined, we uncover some meaningful brand metrics that can be used to monitor and evaluate brand effectiveness as well as to support brand investment cases.