Real Estate is the Big Leagues of Sales: How to Play at a High Level w/Leigh Marcus | Ep 32

Real Producers

Switching from selling tech to selling homes feels a lot like going from the minor to the major league of sport. The ticket price is larger, the stakes are higher, and the competition is steeper.

This is especially true in this down market, where more people are dropping out than ever before. It’s easy for the market to carry you when the going’s good, but when things shift, the market won’t do you any favors. Real estate is harder right now, but that’s something that gets good agents excited.

Why is a harder market better for a lot of agents? How did grinding it out at a cubicle in tech sales prepare our guest for real estate? In this episode, Chicagoland Realtor and leader, Leigh Marcus talks about his journey, the success of his team and how a down market can be a good thing for the industry.

Real estate is really the big leagues for sales. Higher ticket prices, higher commissions, higher everything. -Leigh Marcus

Three Things You’ll Learn In This Episode

-Get comfortable with boredom

How did a career in tech sales prepare Leigh to do monster numbers in real estate?

-Pray for it get harder

While many agents fear change in the market, and even changes in legislation that might change our industry, why does Leigh welcome it?

-How to retain superstars

The most talented agents eventually want to become leaders in their own right. How do you keep them excited to remain on your team?

Guest Bio

Leigh Marcus is one of Chicago’s top agents and team leaders. With over 2,200 sales closed since beginning his real estate career in Chicago over 15 years ago, Leigh Marcus is as enthusiastic about the city and its properties as he was on day one. “The vast amount of experience I have now has taught me everything,” says Marcus, a real estate Broker with @properties specializing in single-family homes and condos on Chicago’s North Side. Working with everyone from first-time homebuyers and sellers to luxury clients, Marcus maintains honest and open communication, tailoring his services to suit their needs. Prior to joining the industry, Marcus worked in technology sales at IBM, CDW and EMC for 15 years. “My previous roles have helped me better understand people because I’ve worked with so many different personality types,” he explains, adding that he was inspired to make the transition by his wife’s success as a real estate agent. “She taught me what it takes to build and keep those client relationships in real estate.” In 2019, Marcus represented the listing that garnered the highest transaction price in Roscoe Village in over a decade. He has been recognized as a top producer by the Chicago Association of Realtors for five years straight and has made the Inc. 5000 list for the past two years.

For more information, head to https://www.leighmarcus.com/.