From Underdog To Top Dog: How to Command Attention in a New Industry w/ Aaron Ludin | Episode 65

Real Producers

Being new to any industry can be daunting, especially when you’re young. People tend to overlook you, doubt you or underestimate you, and that can be discouraging.

What if you made yourself hard to ignore with a few simple strategies? By learning what’s valuable to your industry and providing it, you can gain attention, and get taken seriously, even as a total newcomer. That’s how Aaron Ludin was able to grow a massive business. He came in with an offer that disrupted the real estate industry and provided exactly what agents wanted.

How do we get people to take us seriously? How do we stir up attention in all the right ways?

Marketer, entrepreneur, and speaker Aaron Ludin joins me to talk about his strategy for going from an underdog to the top dog in a market.

It’s not about me, it’s about shining a light on more of the people in the industry. -Aaron Ludin

Three Things You’ll Learn In This Episode

-Getting into offices that don’t let you in

When we’re new to the real estate game, it can be difficult to get our foot in the door. What skills do we need to leverage to get in spaces we want to be in?

-Attention without relevance

Getting attention from the crowd without being relevant is just as good as not getting attention at all. How do you get seen in a way that actually serves your business?

-Local market event value

Offering industry events is a strategy that yields massive results when it’s done right. How do you host events people actually want to attend?

Guest Bio

Aaron is the founder of Orlando Branding Agency, a Florida-Based firm that serves thousands of real estate professionals, helping agents with client retention through follow up systems, and strategic gifting.

He's a graduate of the University of South Florida with a Bachelor's Degree in Marketing & a Master's Certification in Sales Management.

Aaron is a serial entrepreneur, Hall of Fame member w/ Vector Marketing/Cutco Cutlery, a speaker, writer, coach, consultant, publisher, and business owner.

His current businesses include Orlando Branding Agency, Orlando Real Producers, and Stratos LLC.

Follow Aaron on Instagram @aaron.ludin

Find Aaron on LinkedIn @Aaron Ludin