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محتوای ارائه شده توسط Katie Mleziva. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Katie Mleziva یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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117. Achieve Clarity, Confidence, and Consistency in Your Food Business with a Brand-First Approach

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Manage episode 444539903 series 2155095
محتوای ارائه شده توسط Katie Mleziva. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Katie Mleziva یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

In this episode, Katie Mleziva, Food Brand Strategist and host of the Real Food Brands Marketing Podcast shares how taking a brand-first approach can help you prioritize ideas and take aligned action to build a strong, cohesive food brand that stands out. Whether you’re just starting or have been in the business for a while, this approach ensures you lead with strategy, not just tactics.

Key Takeaways:

  • The difference between branding (logo, visuals) and brand strategy (the foundation that guides your decisions).
  • Why a brand-first approach can help you find more joy in your business.
  • How to think like a brand manager, focusing on the bigger picture while aligning all parts of your business.
  • The Define, Align & Activate framework Katie uses to help her clients build strong, cohesive brands.

3 Steps to Take a Brand-First Approach:

  1. DEFINE: Identify your ideal customer, clarify your brand’s unique role in their life, and align your brand with your Purpose, Vision & Values.
  2. ALIGN: Ensure every area of your business reflects your brand strategy, so your team feels motivated and confident about building your brand together.
  3. ACTIVATE: Implement your strategy with a cohesive plan that helps you stay focused and avoid shiny object syndrome.

In This Episode, You’ll Learn:

  • Why it’s important to think of yourself as a brand manager, wearing the general manager hat for your brand.
  • How building a brand strategy and leading with your brand saves time and money when it comes to projects like website redesigns and packaging updates.
  • Why having a clear strategy makes your team more effective and helps your brand become more recognizable, meaningful, and ownable.

Join the Conversation:

Work with Katie:

If you’re ready to define your Brand Strategy North Star and make more aligned business decisions, connect with Katie to see if her 1:1 Brand Strategy Playbook program is a good fit. Or, if you’d like to start with an assessment of where you are today, learn more about the One Room Test. These spots fill up quickly, so don’t wait!

Now, let's go shake up shopping carts!

  continue reading

117 قسمت

Artwork
iconاشتراک گذاری
 
Manage episode 444539903 series 2155095
محتوای ارائه شده توسط Katie Mleziva. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Katie Mleziva یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

In this episode, Katie Mleziva, Food Brand Strategist and host of the Real Food Brands Marketing Podcast shares how taking a brand-first approach can help you prioritize ideas and take aligned action to build a strong, cohesive food brand that stands out. Whether you’re just starting or have been in the business for a while, this approach ensures you lead with strategy, not just tactics.

Key Takeaways:

  • The difference between branding (logo, visuals) and brand strategy (the foundation that guides your decisions).
  • Why a brand-first approach can help you find more joy in your business.
  • How to think like a brand manager, focusing on the bigger picture while aligning all parts of your business.
  • The Define, Align & Activate framework Katie uses to help her clients build strong, cohesive brands.

3 Steps to Take a Brand-First Approach:

  1. DEFINE: Identify your ideal customer, clarify your brand’s unique role in their life, and align your brand with your Purpose, Vision & Values.
  2. ALIGN: Ensure every area of your business reflects your brand strategy, so your team feels motivated and confident about building your brand together.
  3. ACTIVATE: Implement your strategy with a cohesive plan that helps you stay focused and avoid shiny object syndrome.

In This Episode, You’ll Learn:

  • Why it’s important to think of yourself as a brand manager, wearing the general manager hat for your brand.
  • How building a brand strategy and leading with your brand saves time and money when it comes to projects like website redesigns and packaging updates.
  • Why having a clear strategy makes your team more effective and helps your brand become more recognizable, meaningful, and ownable.

Join the Conversation:

Work with Katie:

If you’re ready to define your Brand Strategy North Star and make more aligned business decisions, connect with Katie to see if her 1:1 Brand Strategy Playbook program is a good fit. Or, if you’d like to start with an assessment of where you are today, learn more about the One Room Test. These spots fill up quickly, so don’t wait!

Now, let's go shake up shopping carts!

  continue reading

117 قسمت

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