Structure Touch Points in the Real Estate Industry .

Real Estate News TV

Travis Cobb. So this man here knows Ad Analytics. He’s super detailed, right. And he’s all about structured data points that you can have to reach out to and touch people within the real estate industry. So Travis touches me at different points in the transaction. And what we need to do is talk about some of the things that you that you kind of like to do here. Yeah. So for me, I’ll be speaking kind of the loan side, but I always I work closely with my agents as far as structuring stuff, making sure we’re staying in the right lanes. And I don’t want to have touch points at the exact same day that you’re doing. We’re both going, Hey, do you got any referrals? Because I work as a team. My CRM keeps track of where the referral source came from. If we get another one from that one. Good, let’s, let’s do it with the team again. Right. Same realtors, same lender. Makes it that much easier. That’s one of the things they call the force multiplier. When you like both of the people involved, it’s way easier to get friends, family, stay top of mind. So the my touch points are slightly different from what I will advise my realtors to do. But my touch points are as soon as we get the the pre-qualification. Free fall. You’re you’re approved for X amount, right then. Hey, you know, you got any friends or family thinking about getting it done? Congratulations. The next point that I do it is as soon as we issue the clear to close with, the paperwork goes out and most realtors are usually asking for referrals around the closing table. So I wait till 30 days after funding because as most women find out, we get follow up calls Hey, where’s my payment going and all that stuff. I have an email that goes out 29 days after closing, so it lets them know all the servicing stuff, gives them all the basics and let to know that I’ll be calling them the next day to go over their questions. Oh, so you’re telegraphing it, which I like that. And then, you know, I do it 30 days out because after the move it still it’s just a super stressful time and everyone’s life is moving stuff in and that’s enough to kind of have the flow like, Hey, are you enjoying the house yet? Are you still unpacking? You know, you can just kind of touch base and see how they’re doing and that’s usually where I’ll I’ll ask for another one. I also have great insurance agents that I work with and another touchpoint I put in the CRM is a month before their insurance is due before it goes up. Because we all know you’ve signed up for insurance and had a $50 month payment and then then next year goes and it doubles or triples. Right. Do you have a favorite goose head insurance agent? I do. His name is Matthew Palmer. He’s Matthew Palmer. All right. I know Matthew Palmer, a great individual, upstanding man. And I’ve known him since he was in, I don’t know, diapers. I think it was a messy time. So but yeah, you know, a lot of people are winning industry. They’re competing over ten, $12. So I like to follow up just before then and go, hey, you know, if they if your rates start going up on your homeowner’s insurance, call, Matthew, he can you know, he can shop 20 or 30 different insurance providers and, you know, you can make a $50 change like that. And we do a lot of stuff, a lot of training as loan officers just to try and shave off five or $10 a year by structuring it slightly differently. So that’s another great touch point. Whenever your loan officer calls you nine months later or ten months after you’ve got in the house and saves you money again, that’s a great time to ask for a referral. All right. So let me go back to circle back to one last thing that you talked about. And you mentioned a phrase in particular that I think is important to you, but you called it a force multiplier. So that that’s a unique use of of a different phrase. Right. I don’t call it specifically that, but talk about that concept in general. So, you know, the most traditional use of it is in the milita --- Send in a voice message: https://podcasters.spotify.com/pod/show/realestatenewstv/message