Navigating the Publishing Maze with Polly Letofsky - From Self-Publishing Insights to Mastering Book Marketing

Ready Set Collaborate with Wanda Pearson

Have you ever faced the daunting crossroads of how to publish your passion project? Polly Letofsky, seasoned author and publishing virtuoso, joins me, Wanda Pearson, for an enlightening conversation that promises a roadmap through the labyrinth of book publishing. Polly recounts her transformative journey from a dreamer to a self-publishing vanguard, equipping aspiring authors with the wisdom to chart their course. Together, we dissect the labyrinthine options authors face, from the giants of traditional publishing to the innovative independence of self-publishing, laying bare each path's rewards and snares. Polly's sagacious counsel on preserving rights and evading the industry's chicanery is a clarion call to writers everywhere, urging them to navigate this terrain with eyes wide open and integrity intact.
As we venture further, the art of book marketing unfolds, revealing the intricate dance between creating a masterpiece and ensuring it finds its way into readers' hands. I pull back the curtain on my own publishing odyssey, where keeping the project within the family circle proved both sentimental and strategic. We tackle the ubiquitous blunders that ensnare authors and share tried-and-true strategies to circumvent these traps, stressing the power of knowing your audience and honing a marketing plan that resonates. With practical gems like the "Buzz Your Super Sticky Book Marketing Plan," this episode stands as a beacon for authors determined to leave their footprint on the literary world, armed with the knowledge to safeguard their rights and a clear vision for their work's journey from manuscript to bookshelf.
Connect with Polly
[email protected]
https://www.mywordpublishing.com/

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1. Options in Book Publishing (00:00:00)

2. Self-Publishing and Book Marketing Strategies (00:12:16)

3. Avoid Publishing Pitfalls and Own Rights (00:17:40)