I want to take Malvani food from my kitchen to the world: Pallavi Amberkar of Flavours of malvan

Radio Finely Chopped by Kalyan Karmakar

Pallavi Amberkar is a Mumbai girl whose roots lie in Malvan in coastal Maharashtra. She opted out of working when her son was born, but her desire to work was always there. She came across the concept of home cook organised home dining experiences through Authenticook, tried it out, and loved the experience. She cooked Malvani food as it was cooked in her home, and the audience lapped up her food. She planned to cater to party orders after that but saw that most were going in for small orders. This was not her plan, but she did not back out. Then came the COVID-19 Pandemic Lockdown, and she began to retail home-cooked Malvani meals under the brand name Flavours of Malvan. She would go to the markets to pick up fresh seafood and meat, and her food became a hit, as seen in repeat purchases and word-of-mouth recommendations. The lockdown ended, and the market opened up. People wanted to go out and eat, but the competition for ordering in increased. Home chefs had a tough time holding on, and only the very best and most determined continued. Both applied to Pallavi, who looked at options beyond her regular weekly menus. She tried looking for large catering orders and launched a biryani brand. She considered opening a restaurant and has gone back to her roots by launching home dining more formally. It took me 4 years to convince the rather reticent Pallavi to participate in the podcast. Still, as she says, her confidence has increased over the years, and she now understands the need to push her business more aggressively. Listen to Pallavi Amberkar on this episode of #foodocracy to learn about her inspiring story. Pallavi is based in Mumbai. For orders and to be added to her WhatsApp group, you can message her at [phone]. The award-winning #podcast #FoodocracyForHer by Kalyan Karmakar is India's longest-running podcast featuring women entrepreneurs in the food and beverage business. This is the third season. Please share the episode. Please click on like as it helps the video be discovered, and please subscribe to the channel to catch future episodes of the podcast.