Ep.4 - Managing Supply Chain Disruptions Within the FMCG Industry

Quadrant 20s

Consumer behavioral shift has occurred ever since the global pandemic hit countries across the globe. Consumer demand for packaged foods and other consumer goods has surged, which led to a boost in sales for FMCG companies. That being said, it also puts the supply chain resiliency on a test. In this episode, we’re going to have a discussion with Becca, a supply chain professional who has been facing several unprecedented challenges in doing the forecasting during this pandemic crisis. How can she adjust with current situation and how can she be prepared for the upcoming consumer behavior?

Please find the highlights of our conversation as below
1. Reshape product portfolio based on current demand and keep ourselves updated with current consumer behavior.
2. A surge of demand for home care categories, followed by F&B and personal care consecutively.
3. High demand for home care and F&B is likely remain beyond crisis
4. As restrictions lift, logistic will become the new challenge as industries start to ramp up production activities.
5. Rethink localization or alternative sourcing
Further readings on insights for FMCG company
1. Consumer behaviour (SEA) https://www.mintel.com/covid-19-in-south-east-asia
2. Global F&B trends 2030 https://www.mintel.com/global-food-and-drink-trends
3. The impacts of COVID-19 on consumer goods industry https://www.accenture.com/sa-en/insights/consumer-goods-services/coronavirus-consumer-goods-rapid-response
4. Global consumer behavior https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/a-global-view-of-how-consumer-behavior-is-changing-amid-covid-19