Elle Mills: YouTube burnout, social media’s shelf life & her pivot to directing

Q with Tom Power

Elle Mills doesn’t want her life to be the product anymore. She was just a kid when she started posting zany videos about her life on YouTube, racking up millions of views in the process. But by 19, she was burnt out and tired of playing a character. By 24, she quit. Now, Elle has found a new love in directing. Her first short film, “Reply,” is up now on her YouTube channel (@ElleOfTheMills). She joins Tom Power to talk about the project, the real-life demands of virtual fame, and how to live a better life online.