PR & Building Trust Through Corporate Social Engagement

Public Relations Review Podcast

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Discover the intricate maneuvers corporations perform when navigating social issues featuring Doug Pinkham, president of the Public Affairs Council. What does it take for a company to authentically engage in social movements without falling into the trap of opportunism or greenwashing? Learn how businesses can enhance corporate responsibility and attract top talent by aligning their initiatives with core values, sector specifics, and historical context. With host Peter Woolfolk Doug shares nuanced insights into this complex decision-making process, revealing that there is no one-size-fits-all approach to corporate social involvement.
As political landscapes shift, so do public expectations of corporate engagement. This episode sheds light on how companies decide their role in politically sensitive matters like democracy and voting rights while maintaining a delicate balance. With increasing public support for corporate involvement in issues such as the environment, hunger, and discrimination, we discuss the differing expectations from the Republican and Democratic sides. Backed by data from an annual opinion survey, Doug shares the importance of strategic communication in managing these expectations and how companies like Subaru and Nike successfully align their brand identities with social causes.
In an era of heightened scrutiny, the stakes of corporate social engagement are higher than ever. Explore how authenticity and transparency can either make or break a brand's reputation. Doug discusses the pivotal role of communication executives in crisis management and the strategic choice between appearing "evil" or "stupid." Navigating through controversies with grace can enhance trust and public perception. Tune in to understand the growing expectations on corporations to act and how they can leverage research and data from the Public Affairs Council to inform their strategies.

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1. PR & Building Trust Through Corporate Social Engagement (00:00:00)

2. Corporate Engagement in Social Issues (00:00:33)

3. Business Involvement in Social Issues (00:08:00)

4. Navigating Corporate Social Engagement (00:21:29)

5. The Impact of Corporate Social Engagement (00:29:24)