Motherhood, Health Challenges, and Life-First Business with Gabi Day

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

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In this episode of Promote Yourself to CEO, I invited Gabi Day, CEO and founder of Brightbody, to discuss her entrepreneurial journey. Gabi shares insights on running a non-toxic, refillable personal care line and her new venture, Hype Ma'am, which supports women in product-based businesses. Gabi reflects on her transition from healthcare administration, dealing with chronic health issues, and becoming a mother of twins. She emphasizes the importance of creating flexible systems and structures, including her 90-day operating plan and annual marketing calendar that enable her to balance business growth and personal well-being. Gabi also discusses how implementing these strategies has transformed her role as CEO and improved her team's efficiency and happiness.
10:58 Flexible Work and Parenting
23:40 Adapting to Challenges: Flexibility in Planning
27:37 Building a Reliable Team
33:28 Streamlining Operations with SOPs
42:26 Scaling Your Business with Systems