An Unconventional Approach to Goal Setting with Tara McMullin

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

As we head towards the end of 2022, we look forward to setting aims for the incoming new year. But sometimes, goal setting can be a pain in the neck! Everybody’s trying to tell you that you should do this or that: create a seven-figure business (or several), gain millions of social media followers, etc. It can leave you feeling frustrated and like you’re shooting yourself in the foot!

But what if there was another way? My friend Tara McMullin has a unique view on goal setting. In this episode, we discuss her latest book What Works and why it’s so radically different from what most people think about when it comes to goal setting. So if you’re like me and have a love/hate relationship with setting goals, then you’ll love this conversation!

On this episode of Promote Yourself to CEO:

6:54 - What led Tara to radically shifting her relationship with goal setting?

9:57 - The struggle over goal setting really boils down to this belief, and social media and news just reinforce it.

13:35 - How are goals like “cultural technology”? Tara describes how goals can affect your values and how you think of yourself.

16:27 - Tara and I discuss how society has reached the point where following the usual goal setting advice is such a challenge (and one that can actually cause more harm than good).

32:14 - So how do we move forward and do goal setting differently? Tara reveals the process step-by-step and warns about “value hijacking.”

40:52 - What does personal growth without striving or being beholden to harmful cultural systems look like?

43:00 - Tara and I discuss the low-stakes way she went about making commitments for herself over recent years.

49:41 - This low-stakes approach can translate into business too, like my six-month Tik Tok experiment. I describe my approach to using the social media site.

51:00 - Tara mentions a couple of important things to keep in mind when it comes to your projects and plans.

Mentioned in An Unconventional Approach to Goal Setting with Tara McMullin

• What Works: A Comprehensive Framework for Goal Setting by Tara McMullin
• Best Year Ever Challenge
• Racheal on Instagram and TikTok
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