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محتوای ارائه شده توسط Programmers Who Give A Sh*t and Jeremy Nagel. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Programmers Who Give A Sh*t and Jeremy Nagel یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
Programmers Who Give A Sh*t
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محتوای ارائه شده توسط Programmers Who Give A Sh*t and Jeremy Nagel. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Programmers Who Give A Sh*t and Jeremy Nagel یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Podcast by Jeremy Nagel
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Manage series 2116524
محتوای ارائه شده توسط Programmers Who Give A Sh*t and Jeremy Nagel. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Programmers Who Give A Sh*t and Jeremy Nagel یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Podcast by Jeremy Nagel
…
continue reading
3 قسمت
모든 에피소드
×In episode #8, we talk with Chris Jensen who works at Raisely.com (a fundraising/CRM platform for charities) and is also one of the people behind the Do No Harm software license https://github.com/raisely/NoHarm We discuss some of the common concerns about licenses like NoHarm (and now there's the climate strike license https://github.com/climate-strike/license).…
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Programmers Who Give A Sh*t

In episode 9, we talk to Joey Corea, a data scientist at Dataro (they help charities better connect with their donors using machine learning). Joey recently changed his career from being a QA engineer to a data scientist. When he's not wrangling data, he produces animal welfare themed colouring books. https://crazyabouthats.wordpress.com/2020/09/09/the-colouring-book-project/ A useful blog post from him on decision journalling: https://crazyabouthats.wordpress.com/2019/11/08/a-template-for-making-decisions/…
Will Childs is a data scientist at Hello Sunday Morning, an Australian startup that aims to improve people's relationship with alcohol. They have a mobile app for problem drinkers that provides health coaching and peer support. Will talks about their treatment process, the experiments he's performing to find the most effective interventions for the HSM users and their technology stack.…
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