Using Profit First to Pivot into Self-Storage Investing with Alex Pardo

Profit First for Real Estate Investors

In this episode, I sit down with Alex Pardo, a self-storage magnate who transitioned from a thriving wholesaling and house-flipping career to building wealth through self-storage facilities. Alex shares his raw and honest story of realizing he’d built a stressful business that left him feeling stuck, and how he used Profit First principles to regain control of his finances and peace of mind — both in business and at home with his wife.

We unpack what it really takes to pivot into self-storage, why he believes it’s one of the most overlooked but recession-resistant assets available to investors, and how Profit First helped him save aggressively for big capital expenses. Alex also discusses who should consider investing in storage, what makes a deal profitable, and how adopting a disciplined money system strengthened his marriage and overall life satisfaction.

Timeline Summary:

[0:00] – Welcoming Alex and swapping Monopoly stories that reveal his competitive edge.

[1:59] – Alex’s first exposure to Profit First through Mike Michalowicz’s books and why it felt like a lightbulb moment.

[5:00] – How implementing Profit First let Alex save for a $100K+ CapEx budget, giving him confidence to move forward with major facility improvements.

[8:00] – How Alex and his wife adopted Profit First at home with dedicated accounts for vacations, Christmas, and giving — creating harmony in their marriage.

[12:52] – What led Alex to ask himself the crucial question that sparked his exit from the wholesaling rat race.

[14:35] – Why he calls scaling his wholesaling business “irresponsible growth” and how his experience taught him to value peace over profit.

[16:02] – His initial fears about moving into self-storage, and the surprising ways his wholesaling skills carried over perfectly.

[18:18] – A look back at whether he regrets leaving wholesaling given the hot post-Covid market, and why he doesn’t.

[21:04] – The powerful “play the movie forward” exercise Alex uses to make big decisions with intention.

[23:06] – His success story of acquiring, stabilizing, and selling a 638-unit storage portfolio — and why he only needed 1-3 good deals per year to move the needle.

[25:23] – Why self-storage can be semi-passive after stabilization, and how Alex spends just 1-2 hours a week managing hundreds of units.

[27:04] – Breaking down the three phases of acquiring a storage facility: marketing and analysis, financing and due diligence, and maximizing operations.

[29:03] – Why self-storage is recession-resistant: the unique psychology of people downsizing but unwilling to part with their stuff.

[32:05] – The differences in operating expense ratios between storage (30-40%) and multifamily (45-55%) — and why this margin creates more breathing room.

Key Takeaways:

1. Asking yourself tough questions — like whether you’d want to be doing the same thing a year from now — can change your entire trajectory.
2. Profit First isn’t just for business; applying its principles at home can bring couples closer and build long-term stability.
3. Your existing real estate skills may translate seamlessly into self-storage — don’t underestimate how much you already know.
4. Location and demographics are critical; a rough market can mean higher break-ins and delinquencies, even in storage.
5. Storage can provide high cash flow with lower management demands than single-family or multifamily rentals — making it ideal for those seeking freedom.

Links & Resources

• Learn more about self-storage investing and get free training from Alex at https://storagewins.com
• If you want to keep more of what you make with Profit First, visit https://simplecfo.com