241. The New Rules of AI Marketing & SEO with David Meerman Scott

Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy

Marketers, we have a problem. Traditional SEO is being disrupted by AI technologies like ChatGPT and Perplexity. Join Ash Roy on the Productive Insights Podcast as he talks with David Meerman Scott, the author of The New Rules of Marketing and PR, Fanocracy , The New Rules of Sales & Service, etc., a leading marketing authority and HubSpot advisor, on how AI is changing the game and what you can do to adapt.

Key Topics:

AI Marketing: How AI tools are revolutionizing SEO and content marketing.

SEO Disruption: The impact of AI-generated summaries on search behaviors.

Content Strategy: Ensuring your content is recognized and cited by AI models.

Future of Marketing: Adapting to AI-driven changes in marketing.

Chapters:

00:00 Introduction: The Disruption of Traditional SEO

00:15 Meet the Expert: David Meerman Scott

00:29 Key Ideas to Smash Your Business Goals

00:51 The Impact of AI on Content Marketing

01:30 The Future of Generative AI and Content Creation

03:46 Becoming a Recognized Expert

05:14 Newsjacking: A Case Study

08:09 Conclusion and Further Learning