User Onboarding Trends in FinTech: Lessons From Top UK Apps

Product Management Tech Brief By HackerNoon

This story was originally published on HackerNoon at: https://hackernoon.com/user-onboarding-trends-in-fintech-lessons-from-top-uk-apps.
I have reviewed several apps from the Top finance apps in the UK AppStore, including Wise, Monzo, Starling Bank, Plum, and Zopa.
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The FinTech industry demands swift and effortless user onboarding. 68% of users abandoned applications in 2022. "eIDV mature" countries like the UK and Sweden have higher expectations. I've assessed top UK financial apps like Wise, Monzo, Starling Bank, Plum, and Zopa. Best practices include showcasing unique features, transparent process timelines, clarifying data usage, adding fun elements, and utilizing visuals. Simplifying data entry, language, offering quick sign-in options, and confirming user details are key. Effective information framing influences user decisions. The FinTech future belongs to those who prioritize innovation, accessibility, and trust-building.