How to Bridge the Gap Between Marketing and Product Teams

Product Management Tech Brief By HackerNoon

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محتوای ارائه شده توسط HackerNoon. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط HackerNoon یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/the-sarah-fraser-show-3599341">The Sarah Fraser Show</a></span>

1
The Sarah Fraser Show

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۵ hours پیش۵h ago

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For twenty years, media personality Sarah Fraser has made a name for herself with her bold, hilarious, and totally unfiltered takes on everything from pop culture to parenting, life's messy struggles, and surviving the chaos of Hollywood. On her hit daily show, The Sarah Fraser Show, Sarah dives into the wildest corners of celebrity culture, interviewing and dissecting the most outrageous reality stars and offbeat personalities from Bravo, Sister Wives, 90 Day Fiance, and beyond. Nothing is off-limits, and you never know what’s coming next—but with Sarah, it’s guaranteed to be unforgettable. For advertising or collabs, reach out to thesarahfrasershow@gmail.com

حدود یک سال پیش 7:14

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This story was originally published on HackerNoon at: https://hackernoon.com/how-to-bridge-the-gap-between-marketing-and-product-teams.
Gain insights on uniting Marketing and Product to articulate your product's unique value through teamwork and strategic collaboration. Learn more!
Check more stories related to product-management at: https://hackernoon.com/c/product-management. You can also check exclusive content about #product-marketing, #job-to-be-done, #team-productivity, #business-strategy, #product-messaging-frameworks, #effective-communication, #cross-functional-team, #product-development, and more.
This story was written by: @fdepaulamatheus. Learn more about this writer by checking @fdepaulamatheus's about page, and for more stories, please visit hackernoon.com.
- Product Marketing plays a crucial role in connecting Marketing and Product teams. - Highlights include the importance of strategic alignment and shared KPIs. - Introduces frameworks like JTBD for cohesive narratives and campaigns. - Offers actionable advice for enhancing team synergy and success.

113 قسمت

#News #Tech News #HackerNoon #Tech #Product Management #Productivity #IT Management #Tech Product Management #Technology Product Management

How to Bridge the Gap Between Marketing and Product Teams

Product Management Tech Brief By HackerNoon

published حدود یک سال پیش

اشتراک گذاری

MP3•خانه قسمت

113 قسمت

#News #Tech News #HackerNoon #Tech #Product Management #Productivity #IT Management #Tech Product Management #Technology Product Management

همه قسمت ها

1
Product Teams vs. Project Teams: Their Role in Agile Environments 6:05

43 weeks پیش6:05

6:05

This story was originally published on HackerNoon at: https://hackernoon.com/product-teams-vs-project-teams-their-role-in-agile-environments . Transitioning from project teams to product teams in agile environments can improve effectiveness. Learn about the benefits and steps for a smooth transition. Check more stories related to product-management at: https://hackernoon.com/c/product-management . You can also check exclusive content about #program-management , #project-management , #outcome , #agile , #software-development , #products , #startups , #teams , and more. This story was written by: @viktordidenchuk . Learn more about this writer by checking @viktordidenchuk's about page, and for more stories, please visit hackernoon.com . Many headlines and opinions reflect concerns about the effectiveness of agile methodologies in workspaces. Agile practices have demonstrated success across various domains, including software development. Transitioning from traditional project teams to product teams is a good idea. This approach may improve the effectiveness and success of agile implementations.…

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Values First, or How to Start Transformation Correctly 4:58

44 weeks پیش4:58

4:58

This story was originally published on HackerNoon at: https://hackernoon.com/values-first-or-how-to-start-transformation-correctly . Discover the key principles for a successful agile transformation, emphasizing the importance of fundamental values, transparency, and continuous improvement. Check more stories related to product-management at: https://hackernoon.com/c/product-management . You can also check exclusive content about #program-management , #digital-transformation , #agile , #scrum , #startup , #scale-up-business , #agile-scrum , #hackernoon-top-story , and more. This story was written by: @viktordidenchuk . Learn more about this writer by checking @viktordidenchuk's about page, and for more stories, please visit hackernoon.com . The text emphasises the importance of focusing on fundamental values and principles when undergoing an agile transformation. It highlights the need to go back to basics and understand the core concepts of frameworks like Scrum, and to prioritise transparency, reducing waste, and promoting continuous improvement. To achieve successful transformation, it's essential to think critically, consider the purpose of every action, and avoid blindly implementing tools and techniques. Additionally, it recommends exploring the concept of Zombie Scrum to understand common pitfalls.…

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4 Tactics SaaS Products Use to Nudge Users to Upgrade 2:20

44 weeks پیش2:20

2:20

This story was originally published on HackerNoon at: https://hackernoon.com/4-tactics-saas-products-use-to-nudge-users-to-upgrade . Learn how the best-in-class SaaS products nudge their users to upgrade to a (higher) paid plan. Tactics from Buffer, Beehiiv, Grammarly, and more. Check more stories related to product-management at: https://hackernoon.com/c/product-management . You can also check exclusive content about #product-management , #conversion-optimization , #saas , #product , #saas-strategies , #startup-strategies , #feature-gating , #hackernoon-top-story , and more. This story was written by: @alexdebecker . Learn more about this writer by checking @alexdebecker's about page, and for more stories, please visit hackernoon.com . Learn how the best-in-class SaaS products nudge their users to upgrade to a (higher) paid plan. Tactics from Buffer, Beehiiv, Grammarly, and more.…

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From Outputs to Outcomes 6:38

44 weeks پیش6:38

6:38

This story was originally published on HackerNoon at: https://hackernoon.com/from-outputs-to-outcomes . How to move from outputs to outcomes. The mindset information that is required to do such a shift is uncomfortable; how do you navigate this change? Check more stories related to product-management at: https://hackernoon.com/c/product-management . You can also check exclusive content about #agile , #outcomes , #transformation , #feature , #stakeholders , #start-small , #product-management , #project-management , and more. This story was written by: @viktordidenchuk . Learn more about this writer by checking @viktordidenchuk's about page, and for more stories, please visit hackernoon.com . Shifting from output to outcome can be stressful but rewarding. Empower your Scrum teams with guidance, embrace gradual progress, and prioritize moving in the right direction over rushing against time. It's a marathon, not a sprint.…

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Improved Story Page Navigation: More Screen Space, Multiple Authors, CTAs and more 1:34

44 weeks پیش1:34

1:34

This story was originally published on HackerNoon at: https://hackernoon.com/improved-story-page-navigation-more-screen-space-multiple-authors-ctas-and-more . HackerNoon story pages have received a fresh makeover! Learn more here. Check more stories related to product-management at: https://hackernoon.com/c/product-management . You can also check exclusive content about #product-management , #hackernoon-product , #writing-on-hackernoon , #publishing-on-hackernoon , #using-hackernoon , #hackernoon-user-experience , #hackernoon-top-story , #hottest-features-deployed , and more. This story was written by: @product . Learn more about this writer by checking @product's about page, and for more stories, please visit hackernoon.com . Story pages have received a fresh makeover! Translations and TLDR summaries now share the spotlight with the story title, enhancing navigation. Easily identify stories with multiple authors in the "About the Author" section, along with various CTAs. Enjoy the playful pixelated icons for bookmarking, reacting, commenting, and sharing, adding a fun touch to interaction. Moreover, wider stories now occupy more screen space, ensuring better readability.…

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Pride and Progress: Enhanced Stats, Improved Story Navigation, and Shinier Profiles on HackerNoon 5:37

45 weeks پیش5:37

5:37

This story was originally published on HackerNoon at: https://hackernoon.com/pride-and-progress-enhanced-stats-improved-story-navigation-and-shinier-profiles-on-hackernoon . Get ready for bigger and better data landing on your stats pages, experience revamped story and profile pages, and more!🚀 Check more stories related to product-management at: https://hackernoon.com/c/product-management . You can also check exclusive content about #product-management , #hackernoon-product , #hackernoon-product-update , #hottest-features-deployed , #hackernoon-top-story , #hackernoon-stats , #story-stats , #hackernoon-profile , and more. This story was written by: @product . Learn more about this writer by checking @product's about page, and for more stories, please visit hackernoon.com . Our monthly product update is here! Get ready for bigger and better data landing on your stats pages, experience revamped story and profile pages, and more!🚀…

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Unveiling Your Improved Profile and About Page Statistics 2:38

45 weeks پیش2:38

2:38

This story was originally published on HackerNoon at: https://hackernoon.com/unveiling-your-improved-profile-and-about-page-statistics . Hackers' profile stats page is improved! See all your data at the top: reading time, stories published, words written, total reads, and more. Learn here. Check more stories related to product-management at: https://hackernoon.com/c/product-management . You can also check exclusive content about #product-management , #hackernoon-product , #hackernoon-top-story , #hackernoon-stats , #stats-page , #writing-on-hackernoon , #publishing-on-hackernoon , #profile-stats , and more. This story was written by: @product . Learn more about this writer by checking @product's about page, and for more stories, please visit hackernoon.com . Hackers' profile stats page just got better. All your data will be featured at the top of the page, from total reading time generated, to the total number of stories published, words written, and total reads. Story and newsletter stats have also been improved and aggregated in table format. Learn about the latest installment here.…

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HackerNoon Profile Pages, Reimagined: A Walkthrough of the Latest Updates! 1:47

45 weeks پیش1:47

1:47

This story was originally published on HackerNoon at: https://hackernoon.com/hackernoon-profile-pages-reimagined-a-walkthrough-of-the-latest-updates . Hey Hackers, exciting news! We've spruced up our profile pages, and they're looking better than ever! Ready to take a stroll through the latest design tweaks? Check more stories related to product-management at: https://hackernoon.com/c/product-management . You can also check exclusive content about #hackernoon-product , #product-design , #hackernoon-profile , #how-to-edit-your-profile-page , #writer-profile , #reader-profile , #hackernoon-top-story , #hackernoon , and more. This story was written by: @product . Learn more about this writer by checking @product's about page, and for more stories, please visit hackernoon.com . Hey Hackers, exciting news! We've spruced up our profile pages, and they're looking better than ever! Ready to take a stroll through the latest design tweaks?…

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Tech News Revamped 🗞️ Learn Everything About HackerNoon's New Emails and Newsletters 4:57

45 weeks پیش4:57

4:57

This story was originally published on HackerNoon at: https://hackernoon.com/tech-news-revamped-learn-everything-about-hackernoons-new-email-page . Discover HackerNoon's ultimate hub for all newsletters! Subscribe, and stay updated with top headlines, tech news, and more. Learn about each newsletter here. Check more stories related to product-management at: https://hackernoon.com/c/product-management . You can also check exclusive content about #product-management , #hackernoon-product , #hackernoon-top-story , #hackernoon-newsletter , #hackernoon-emails , #tech-news , #hackernoon-tech-news , #tech-newsletters , and more. This story was written by: @product . Learn more about this writer by checking @product's about page, and for more stories, please visit hackernoon.com . The wait is over, Hacker! Our comprehensive one-stop shop for all HackerNoon Emails & Newsletters page is here! Discover HackerNoon's ultimate hub for all newsletters! Subscribe, and stay updated with top headlines, tech news, and more. Learn about each newsletter and join the community!…

1
The Rabbit Hole: Local Optimizations That Harm 5:55

45 weeks پیش5:55

5:55

This story was originally published on HackerNoon at: https://hackernoon.com/the-rabbit-hole-local-optimizations-that-harm . We explore the impact of tuning our processes with local optimisations on our productivity. Check more stories related to product-management at: https://hackernoon.com/c/product-management . You can also check exclusive content about #agile , #software-development , #process-design , #jira , #scrum , #optimization , #jira-workflow , #scrum-guide , and more. This story was written by: @viktordidenchuk . Learn more about this writer by checking @viktordidenchuk's about page, and for more stories, please visit hackernoon.com . Optimisations - what do you think when you hear this word? Something is getting better and more effective and genuinely helps to extract more value from what people do. But what happens when we focus more on optimisation than the initial cause? We try to optimise everywhere.…

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Automated A/B Testing: 5 Ways To Use ML To Improve Your UX Design 7:24

46 weeks پیش7:24

7:24

This story was originally published on HackerNoon at: https://hackernoon.com/automated-ab-testing-5-ways-to-use-ml-to-improve-your-ux-design . Can you use machine learning to improve your UX design? Here are 5 ways to use ML when designing your website. Check more stories related to product-management at: https://hackernoon.com/c/product-management . You can also check exclusive content about #ux-design , #ab-testing , #marketing , #cro , #machine-learning , #ml-for-ux-design , #machine-learning-for-ux-design , #automated-ab-testing , and more. This story was written by: @dmytrospilka . Learn more about this writer by checking @dmytrospilka's about page, and for more stories, please visit hackernoon.com . Can you use machine learning to improve your UX design? Here are 5 ways to use ML when designing your website.…

1
Unlocking Growth and Customer Loyalty: The Essential Role of Personalization in Product Development 8:30

46 weeks پیش8:30

8:30

This story was originally published on HackerNoon at: https://hackernoon.com/unlocking-growth-and-customer-loyalty-the-essential-role-of-personalization-in-product-development . Personalized product development is now a must rather than a choice for businesses looking to succeed in the current technology era. Check more stories related to product-management at: https://hackernoon.com/c/product-management . You can also check exclusive content about #product-development , #customer-loyalty , #customer-personalization , #how-to-avoid-being-creepy , #product-personalization , #scalable-personalization , #user-needs , #customer-needs , and more. This story was written by: @nikshuster93 . Learn more about this writer by checking @nikshuster93's about page, and for more stories, please visit hackernoon.com . Personalized product development is now a must rather than a choice for businesses looking to succeed in the current technology era. 18% of fintech investments made in the previous year went into customized financial counsel. Less than 50% of banks successfully use customer data management, despite the fact that 71% of institutions run personalized campaigns.…

1
A Guide for Collaboration and Building a Great Product: Product designer prospective 5:07

46 weeks پیش5:07

5:07

This story was originally published on HackerNoon at: https://hackernoon.com/a-guide-for-collaboration-and-building-a-great-product-product-designer-prospective . Marina Chernyshova, a Product and UX/UI designer, shares practical tips for enhancing collaboration between Product Designers and Product Managers. Check more stories related to product-management at: https://hackernoon.com/c/product-management . You can also check exclusive content about #product-design , #uxui-design , #product-management , #team-collaboration , #communication-tips , #project-management , #design-and-development , #agile-workflow , and more. This story was written by: @marinacher . Learn more about this writer by checking @marinacher's about page, and for more stories, please visit hackernoon.com . Marina Chernyshova has seven years of experience in Product and UX/UI design. She has learned that the development of any tech product relies heavily on the effective collaboration between Product Designers and Product Managers. Poor communication can significantly damage a product. Lack of feedback, different understanding of the problem, and missed agreements lead to an increase in development time.…

1
Deep Dive into Big Tech Design: Experimenting Your Way to Great Products 6:11

47 weeks پیش6:11

6:11

This story was originally published on HackerNoon at: https://hackernoon.com/deep-dive-into-big-tech-design-experimenting-your-way-to-great-products . Insights from working with major tech companies on collaborative design, user-centricity, and experimental methods. Check more stories related to product-management at: https://hackernoon.com/c/product-management . You can also check exclusive content about #product-design , #tech-design , #user-centric-design , #innovation-myth , #collaborative-innovation , #teamwork , #creative-conflicts , #big-tech-design , and more. This story was written by: @jwilburne . Learn more about this writer by checking @jwilburne's about page, and for more stories, please visit hackernoon.com . Twitter's expansion to 280 characters serves as a poignant illustration of the role of collaboration in user-centric design. Meta’s Workplace Topics: Bridging User Needs with Design exemplifies how grounded research and collaborative synthesis can lead to design decisions that resonate with the user base.…

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Enhanced Story Data Now Available on HackerNoon Stats Pages 1:26

47 weeks پیش1:26

1:26

This story was originally published on HackerNoon at: https://hackernoon.com/enhanced-story-data-now-available-on-hackernoon-stats-pages . Our Story Stats Pages just got better! Enjoy enhanced graphs with more data, story mentions, audio downloads, and recent interactions. Check it out! Check more stories related to product-management at: https://hackernoon.com/c/product-management . You can also check exclusive content about #product-management , #hackernoon-product , #hackernoon-top-story , #hackernoon-story-stats , #story-stats , #writing-on-hackernoon , #publishing-on-hackernoon , #story-page , and more. This story was written by: @product . Learn more about this writer by checking @product's about page, and for more stories, please visit hackernoon.com . Our Story Stats Pages just got better! Enjoy enhanced graphs with more data, story mentions, audio downloads, and recent interactions. Check it out!…

Product Management Tech Brief By HackerNoon

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Unveiling the Power of the Dependency Discovery Deck: A Game-Changer for Agile Teams 5:53

48 weeks پیش5:53

5:53

This story was originally published on HackerNoon at: https://hackernoon.com/unveiling-the-power-of-the-dependency-discovery-deck-a-game-changer-for-agile-teams . Discover how the Dependency Discovery Deck transformed our Agile team's backlog refinement process, enhancing collaboration, planning, and efficiency. Check more stories related to product-management at: https://hackernoon.com/c/product-management . You can also check exclusive content about #agile , #agile-tools , #agile-innovation , #agile-project-management , #gamification , #agile-dependency-management , #agile-teams , #dependency-discovery-deck , and more. This story was written by: @nihyo . Learn more about this writer by checking @nihyo's about page, and for more stories, please visit hackernoon.com . The Dependency Discovery Deck is a collection of gamified cards designed to help Agile teams systematically identify and manage dependencies during backlog refinement sessions. Each card represents a specific strategy or tool to uncover hidden dependencies and ensure that all potential blockers are addressed before they impact the project timeline. The deck fostered a more inclusive and collaborative environment.…

Product Management Tech Brief By HackerNoon

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Unveiling the Power of the Dependency Discovery Deck: A Game-Changer for Agile Teams 5:53

48 weeks پیش5:53

5:53

Product Management Tech Brief By HackerNoon

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How AI Has Impacted Product Management 13:46

48 weeks پیش13:46

13:46

This story was originally published on HackerNoon at: https://hackernoon.com/how-ai-has-impacted-product-management . In this article, I want to talk more about the broader influence of AI in product management tools, more than I’d like to go into chatbot-specific applications. Check more stories related to product-management at: https://hackernoon.com/c/product-management . You can also check exclusive content about #product-management , #ai , #ml , #generative-ai , #ai-in-product-management , #ai-for-product-managers , #ai-for-managing-your-work , #ai-effectiveness-in-product , and more. This story was written by: @gevorgkazaryan . Learn more about this writer by checking @gevorgkazaryan's about page, and for more stories, please visit hackernoon.com . 1. AI has significantly impacted various industries, including product management, where it assists with crucial tasks but does not replace human input. 2. Understanding the broad influence of AI in product management tools is essential, as AI technologies like ML, DL, and NLP are integrated into many work tools, enhancing data analysis, experimentation, and communication. 3. Practical use cases demonstrate AI's capabilities in quantitative and qualitative data analysis, streamlining routine tasks, and improving user experiences through generative AI. 4. While AI offers powerful tools and insights, product managers must balance its use with human judgment to ensure effective decision-making and successful product outcomes.…

Product Management Tech Brief By HackerNoon

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Lifehack for Product Managers: Boosting Company Performance through Strategic Database Utilisation 6:54

48 weeks پیش6:54

6:54

This story was originally published on HackerNoon at: https://hackernoon.com/lifehack-for-product-managers-boosting-company-performance-through-strategic-database-utilisation . The expenditure of the product management field has happened as a result of the appearance of new analytical techniques and large data sets. Check more stories related to product-management at: https://hackernoon.com/c/product-management . You can also check exclusive content about #product-management , #data-product-manager , #data-product-management , #data-driven-product-management , #data-driven-development , #data-driven-insights , #data-driven-ux , #data-driven-ui , and more. This story was written by: @nikshuster93 . Learn more about this writer by checking @nikshuster93's about page, and for more stories, please visit hackernoon.com . The expenditure of the product management field has happened as a result of the appearance of new analytical techniques and large data sets.…

Product Management Tech Brief By HackerNoon

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The Strawmen of Agile 8:10

48 weeks پیش8:10

8:10

This story was originally published on HackerNoon at: https://hackernoon.com/the-strawmen-of-agile . From Waterfall to the Toyota Production System, with a lack of scientific evidence backing Agile, how much of Agile's dogma is a strawman? Check more stories related to product-management at: https://hackernoon.com/c/product-management . You can also check exclusive content about #agile , #agile-development , #agile-software-development , #agile-scrum , #waterfall , #toyota-myth , #the-waterfall-myth , #hackernoon-top-story , and more. This story was written by: @icyapril . Learn more about this writer by checking @icyapril's about page, and for more stories, please visit hackernoon.com . Whilst a scientific review paper found "the evidence for the Agile methodology is scarce at best"; Agile roots much of its dogma in opposition to Waterfall and the successes of the Toyota Production System. However, upon closer inspection, this background is more mythology than history.…

Product Management Tech Brief By HackerNoon

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How to Launch an App: HackerNoon Release Notes 4:50

50 weeks پیش4:50

4:50

This story was originally published on HackerNoon at: https://hackernoon.com/how-to-launch-an-app-hackernoon-release-notes . Need help launching your first mobile app? Learn from our experience with the HackerNoon Mobile App as we share tips and lessons for beginners. Check more stories related to product-management at: https://hackernoon.com/c/product-management . You can also check exclusive content about #product-management , #hackernoon-product , #hackernoon-app , #hackernoon-app-functionality , #hackernoon-app-update , #mobile-app-dev , #mobile-app-development , #hackernoon-top-story , and more. This story was written by: @product . Learn more about this writer by checking @product's about page, and for more stories, please visit hackernoon.com . Looking for a beginner-friendly guide to launching your first mobile app? We've been there, and we can help by sharing the lessons we learned from developing the HackerNoon Mobile App.…

Product Management Tech Brief By HackerNoon

1
How to Launch an App: Apple App Store Step-by-step Guide 11:13

50 weeks پیش11:13

11:13

This story was originally published on HackerNoon at: https://hackernoon.com/how-to-launch-an-app-apple-app-store-step-by-step-guide . Need help launching your first mobile app? Learn from our experience with the HackerNoon Mobile App as we share tips and lessons for beginners. Check more stories related to product-management at: https://hackernoon.com/c/product-management . You can also check exclusive content about #product-management , #hackernoon-product , #hackernoon-app , #hackernoon-app-functionality , #hackernoon-app-update , #mobile-app-dev , #mobile-app-development , #hackernoon-top-story , and more. This story was written by: @product . Learn more about this writer by checking @product's about page, and for more stories, please visit hackernoon.com . Looking for a beginner-friendly guide to launching your first mobile app? We've been there, and we can help by sharing the lessons we learned from developing the HackerNoon Mobile App.…

Product Management Tech Brief By HackerNoon

1
HackerNoon's Pixelated Avatars Now Available For Everyone 1:47

50 weeks پیش1:47

1:47

This story was originally published on HackerNoon at: https://hackernoon.com/hackernoons-pixelated-avatars-now-available-for-everyone . Pixelated avatars have just landed on HackerNoon! Now everyone can create their own – even without an account. Read on to learn how to create your avatar. Check more stories related to product-management at: https://hackernoon.com/c/product-management . You can also check exclusive content about #product-management , #hackernoon-product , #hottest-features-deployed , #hackernoon-profile , #hackernoon-avatars , #pixelated-avatars , #virtual-avatars , #hackernoon-top-story , and more. This story was written by: @product . Learn more about this writer by checking @product's about page, and for more stories, please visit hackernoon.com . Pixelated avatars have just landed on HackerNoon! Now everyone can create their own – even without an account. Read on to learn how to create your avatar.…

Product Management Tech Brief By HackerNoon

1
How To Rock a Tech Conference With $0 and No Prep Time 5:33

52 weeks پیش5:33

5:33

This story was originally published on HackerNoon at: https://hackernoon.com/how-to-rock-a-tech-conference-with-$0-and-no-prep-time . Discover how Anywaypay turned a last-minute AI conference invite into a marketing triumph with a $1 bathroom billboard strategy. Check more stories related to product-management at: https://hackernoon.com/c/product-management . You can also check exclusive content about #product-marketing , #tech-conferences , #startup-advice , #marketing-strategies , #guerrilla-marketing , #pr-tactics , #startup-lessons , #business-strategy , and more. This story was written by: @zevireinitz . Learn more about this writer by checking @zevireinitz's about page, and for more stories, please visit hackernoon.com . Anywaypay's $1 bathroom billboard strategy at an AI conference showcases the power of creative marketing in grabbing attention and driving app downloads. Unconventional tactics and clear success metrics paved the way for a memorable promotional campaign.…

Product Management Tech Brief By HackerNoon

1
The Evolution of User Experience (UX) in Cybersecurity: Past, Present, and Future 9:22

52 weeks پیش9:22

9:22

This story was originally published on HackerNoon at: https://hackernoon.com/the-evolution-of-user-experience-ux-in-cybersecurity-past-present-and-future . Discover the evolution of User Experience (UX) in cybersecurity and its crucial role in safeguarding digital assets. Explore the past, present, and future of UX Check more stories related to product-management at: https://hackernoon.com/c/product-management . You can also check exclusive content about #ux-design , #cybersecurity , #design-principles , #product-design , #what-is-ux-design , #how-to-improve-your-ux-design , #desiging-your-product-tips , #ux-design-tips , and more. This story was written by: @ankitdeka1996 . Learn more about this writer by checking @ankitdeka1996's about page, and for more stories, please visit hackernoon.com . User Experience (UX) plays a crucial role in cybersecurity. Cybersecurity measures often neglected usability in the past, but now, everyone needs to interact with technology safely. Currently, there's a focus on improving accessibility, leveraging behavioral psychology, enhancing communication, and building trust to make cybersecurity products more user-friendly and effective.…

Product Management Tech Brief By HackerNoon

1
Web3 Project Engagements: Is Your Project Still Far Away From Achieving PMF? 8:10

1 year پیش8:10

8:10

This story was originally published on HackerNoon at: https://hackernoon.com/web3-project-engagements-is-your-project-still-far-away-from-achieving-pmf . Creating anticipation among users for a project is crucial, as anticipation leads to action, ultimately achieving PMF. Check more stories related to product-management at: https://hackernoon.com/c/product-management . You can also check exclusive content about #product-data , #marketing , #branding , #product-market-fit , #customer-engagement , #how-to-package-a-product , #joint-campaigns , #community-building , and more. This story was written by: @0xkiveiru . Learn more about this writer by checking @0xkiveiru's about page, and for more stories, please visit hackernoon.com . PMF stands for **Product-Market Fit, which refers to the degree of alignment between a product and market demand. PMF is achieved when a product meets market needs and gains user acceptance. When a product successfully fulfills market demand and users provide positive feedback, it can be said to have achieved PMF.…

Product Management Tech Brief By HackerNoon

1
Mastering the Craft of Transforming Data into Engaging Visual Narratives in User Interfaces 11:23

1 year پیش11:23

11:23

This story was originally published on HackerNoon at: https://hackernoon.com/mastering-the-craft-of-transforming-data-into-engaging-visual-narratives-in-user-interfaces . As data volumes grow, mastering the art of translating data into captivating visual narratives becomes even more important. Check more stories related to product-management at: https://hackernoon.com/c/product-management . You can also check exclusive content about #ui-ux , #ui-design , #craft , #data , #visual-design , #how-to-visualize-data , #mastering , #data-visualization , and more. This story was written by: @hacker329546 . Learn more about this writer by checking @hacker329546's about page, and for more stories, please visit hackernoon.com . As data volumes grow, mastering the art of translating data into captivating visual narratives becomes even more important.…

Product Management Tech Brief By HackerNoon

1
Automating SaaS Client Onboarding: CRM-IAM Integration 4:42

1 year پیش4:42

4:42

This story was originally published on HackerNoon at: https://hackernoon.com/automating-saas-client-onboarding-crm-iam-integration . IT organizations face the brunt of such missed revenue due to integration delays. This article proposes a strategy for technology leaders and practitioners to Check more stories related to product-management at: https://hackernoon.com/c/product-management . You can also check exclusive content about #onboarding , #identity-and-access-management , #automation , #crm , #enterprise-technology , #user-onboarding , #sales-cycle , #what-is-iam-in-management , and more. This story was written by: @chetanhs . Learn more about this writer by checking @chetanhs's about page, and for more stories, please visit hackernoon.com . Onboarding is the last step of a Sales Cycle in any organization. Slow onboarding often leads to revenue loss resulting from changing business priorities due to evolving market conditions. IT organizations face the brunt of such missed revenue due to integration delays. This article proposes a strategy for technology leaders and practitioners to speed up onboarding.…

Product Management Tech Brief By HackerNoon

1
New Mobile App Update: Version 2.01 Just Landed ✈️ 2:48

1 year پیش2:48

2:48

This story was originally published on HackerNoon at: https://hackernoon.com/new-mobile-app-update-version-20-just-landed . Less than two months after launching version 1.9 of HackerNoon’s mobile app, we're thrilled to unveil the much-anticipated 2.0 version! Check more stories related to product-management at: https://hackernoon.com/c/product-management . You can also check exclusive content about #product-management , #hackernoon-product , #hackernoon-app , #hackernoon-app-functionality , #hackernoon-app-update , #hackernoon-writers , #hackernoon-top-story , #hackernoon-app-launch , and more. This story was written by: @product . Learn more about this writer by checking @product's about page, and for more stories, please visit hackernoon.com . The 2.0 Version has brought HackerNoon’s original polling data, and active technology polls, into the app. Stay in the loop with the latest tech discussions, and contribute your insights to poll topics—all from your phone. This release also includes major improvements to the mobile writing experience. Learn more here.…

Product Management Tech Brief By HackerNoon

1
Create Your Own Pixelated Avatar With HackerNoon 1:40

1 year پیش1:40

1:40

This story was originally published on HackerNoon at: https://hackernoon.com/create-your-own-pixelated-avatar-with-hackernoon . Introducing a brand new feature: Pixelated avatars have just landed on HackerNoon. Now you have the power to create your own! Learn more here. Check more stories related to product-management at: https://hackernoon.com/c/product-management . You can also check exclusive content about #hackernoon-product , #hottest-features-deployed , #product-management , #hackernoon-profile , #hackernoon-avatars , #pixelated-avatars , #virtual-avatars , #hackernoon-top-story , and more. This story was written by: @product . Learn more about this writer by checking @product's about page, and for more stories, please visit hackernoon.com . Introducing a brand new feature: Pixelated avatars have just landed on HackerNoon. Now you have the power to create your own! The new feature embodies our dedication to providing just that, sprinkled with a healthy dose of humor. Read on and learn how to create your avatar.…

Product Management Tech Brief By HackerNoon

1
How to Bridge the Gap Between Marketing and Product Teams 7:14

1 year پیش7:14

7:14

This story was originally published on HackerNoon at: https://hackernoon.com/how-to-bridge-the-gap-between-marketing-and-product-teams . Gain insights on uniting Marketing and Product to articulate your product's unique value through teamwork and strategic collaboration. Learn more! Check more stories related to product-management at: https://hackernoon.com/c/product-management . You can also check exclusive content about #product-marketing , #job-to-be-done , #team-productivity , #business-strategy , #product-messaging-frameworks , #effective-communication , #cross-functional-team , #product-development , and more. This story was written by: @fdepaulamatheus . Learn more about this writer by checking @fdepaulamatheus's about page, and for more stories, please visit hackernoon.com . - Product Marketing plays a crucial role in connecting Marketing and Product teams. - Highlights include the importance of strategic alignment and shared KPIs. - Introduces frameworks like JTBD for cohesive narratives and campaigns. - Offers actionable advice for enhancing team synergy and success.…

Product Management Tech Brief By HackerNoon

1
Talks On Productivity: Evgeniya Malina - Head of Processes and Automation at Whizz 16:49

1 year پیش16:49

16:49

This story was originally published on HackerNoon at: https://hackernoon.com/talks-on-productivity-evgeniya-malina-head-of-processes-and-automation-at-whizz . Let me introduce Evgeniya Malina, Strategy, Operations, and Product Management professional with 8+ years of experience leading large-scale programs Check more stories related to product-management at: https://hackernoon.com/c/product-management . You can also check exclusive content about #product-management , #team-productivity , #automation , #business-operations , #startup-advice , #startup-lessons , #leadership , #evgeniya-malina-interview , and more. This story was written by: @itcltmu8c7k00003b600cu2n76e . Learn more about this writer by checking @itcltmu8c7k00003b600cu2n76e's about page, and for more stories, please visit hackernoon.com . Evgeniya gave me perfectly structured tips (as been expected ofc). And not only on personal but moreover team productivity and collaboration effectiveness which is a crucial component for one’s success — no one can build a unicorn on his own. As a bonus, she shared some insights about productivity cultural differences both in the US and Europe as she has been building her career on both continents. Please dive in and get the most out of it for your processes!…

Product Management Tech Brief By HackerNoon

1
What are UX Research Frameworks❓ 12:16

1 year پیش12:16

12:16

This story was originally published on HackerNoon at: https://hackernoon.com/what-are-ux-research-frameworks . What is a UX Research framework and what are some famous UX research frameworks? Learn more in this article. Check more stories related to product-management at: https://hackernoon.com/c/product-management . You can also check exclusive content about #ux-design , #ux-research , #ui-ux , #how-to-conduct-ux-research , #ux-research-methods , #ux-design-principles , #ux-research-framework , #ux-design-strategy , and more. This story was written by: @adichoudrii . Learn more about this writer by checking @adichoudrii's about page, and for more stories, please visit hackernoon.com . Discover 4 impactful UX research frameworks—Lean UX for rapid experimentation, Double Diamond for divergent-convergent thinking, Agile UX for rapid prototyping, and Triple Diamond for iterative creativity. Each framework guides user-centered design, ensuring effective solutions tailored to user needs and preferences.…

Product Management Tech Brief By HackerNoon

1
4 Case Studies in UX Audit: Insights and Best Practices for Improving User Experience 9:44

1 year پیش9:44

9:44

This story was originally published on HackerNoon at: https://hackernoon.com/4-case-studies-in-ux-audit-insights-and-best-practices-for-improving-user-experience . Discover four UX audit examples showcasing best practices for improving user experience in websites and mobile applications. Check more stories related to product-management at: https://hackernoon.com/c/product-management . You can also check exclusive content about #ux-design , #ux-research , #audit , #design-audit , #business-analysis , #user-experience , and more. This story was written by: @kateryna.mayka . Learn more about this writer by checking @kateryna.mayka's about page, and for more stories, please visit hackernoon.com . Discover four UX audit examples showcasing best practices for improving user experience in websites and mobile applications.…

Product Management Tech Brief By HackerNoon

1
Start Strong: Tips for Tech Product Managers for Product Positioning and Launch 4:54

1 year پیش4:54

4:54

This story was originally published on HackerNoon at: https://hackernoon.com/start-strong-tips-for-tech-product-managers-for-product-positioning-and-launch . The groundwork for positioning and launch starts way before product development. Check more stories related to product-management at: https://hackernoon.com/c/product-management . You can also check exclusive content about #product-management , #technology , #go-to-market-strategy , #ux-tips , #ui-design-tips , #tech-product-managers , #product-positioning , #product-launch , and more. This story was written by: @ritikasaini . Learn more about this writer by checking @ritikasaini's about page, and for more stories, please visit hackernoon.com . The groundwork for positioning and launch starts way before product development. Product managers need to rely on continuous input signals to ensure product success. Early engagement with key cross-functional teams ensures that everyone is on the same page when it comes to product market fit. Keeping an open communication stream to gather customer feedback is invaluable.…

Product Management Tech Brief By HackerNoon

1
From Pre-Seed to Series A: Navigating the Key Stages of Product Development 13:44

1 year پیش13:44

13:44

This story was originally published on HackerNoon at: https://hackernoon.com/from-pre-seed-to-series-a-navigating-the-key-stages-of-product-development . The article showcases best practices for product development from pre-seed to Series A rounds, and describes what to pay attention to in your startup. Check more stories related to product-management at: https://hackernoon.com/c/product-management . You can also check exclusive content about #product-development , #early-stage-startup , #startup-advice , #startup-growth-strategies , #product-market-fit , #scaling-a-startup , #founder-advice , #business-strategy , and more. This story was written by: @moscowgt . Learn more about this writer by checking @moscowgt's about page, and for more stories, please visit hackernoon.com . Pre-Seed Stage: Focus is on launching a Minimum Viable Product (MVP), gaining early adopters, generating initial revenue, and collecting feedback. This stage involves refining the product concept, starting market research, and making initial hires. Seed Stage: Aim to confirm product-market fit, build traction, and show potential to investors. Key activities include testing marketing strategies, optimizing customer acquisition costs, and scaling up operations with seed funding. Series A Stage: The goal is scaling up the business and expanding market reach after achieving product-market fit. This includes developing a long-term business model, enhancing the product, and possibly preparing for bigger market capture. Common Challenges: Entry barriers vary by industry, with examples like regulatory hurdles in FinTech. Developing a product involves careful consideration of costs, competition, and regulatory compliance. Best Practices: Early stages should focus on building an MVP and understanding customer needs through interviews. Later stages involve optimizing the tech stack and streamlining operations. Always maintain a clear focus on market needs and regulatory requirements.…

Product Management Tech Brief By HackerNoon

1
Product Hypothesis Validation: Best Practices & Examples 12:18

1 year پیش12:18

12:18

This story was originally published on HackerNoon at: https://hackernoon.com/product-hypothesis-validation-best-practices-and-examples . Follow these simple steps to clearly formulate your product hypothesis and test it quickly and affordably. Check more stories related to product-management at: https://hackernoon.com/c/product-management . You can also check exclusive content about #product-development , #startups , #hypothesis-testing , #startup-strategy , #product-hypothesis-validation , #product-validation-practices , #urr-metric-explained , #product-testing , and more. This story was written by: @fayanastasia . Learn more about this writer by checking @fayanastasia's about page, and for more stories, please visit hackernoon.com . When testing your hypothesis, try not to spend too much time on a single experiment. Follow these simple steps to clearly formulate your product hypothesis and test it quickly and affordably: 1. Define the Objective 2. Identify Variables 3. Make connections between variables 4. Set Validation Criteria 5. Run a quick test, beginning with a series of 10+ CustDev interviews, then enhance the results with quantitative data from A/B testing a couple of campaigns and landing pages with opt-ins. 6. Evaluate your results.…

Product Management Tech Brief By HackerNoon

1
The Power of User Feedback in Product Development 14:18

1 year پیش14:18

14:18

This story was originally published on HackerNoon at: https://hackernoon.com/the-power-of-user-feedback-in-product-development . The article describes using both direct and indirect feedback methods throughout the product development lifecycle. Check more stories related to product-management at: https://hackernoon.com/c/product-management . You can also check exclusive content about #product-development , #user-feedback , #agile-development , #importance-of-feedback , #different-feedback-types , #why-feedback-is-important , #ab-testing , #indirect-feedback-methods , and more. This story was written by: @moscowgt . Learn more about this writer by checking @moscowgt's about page, and for more stories, please visit hackernoon.com . Conducting surveys throughout the product life cycle is essential to keep track of your position in the market relative to your competitors. By consistently using both direct and indirect feedback methods throughout the product development lifecycle, you can generate insightful analyses of user experiences and gain a comprehensive understanding of the needs, preferences, and behaviors of your clients, resulting in more successful and user-centric solutions. Direct feedback is a solicited and guided reaction from a user. It includes Product Market Fit feedback, Market Research Feedback, Net Promoter Score (NPS), Product CSAT, Product CES, Product Feature Feedback, Product Strengths and Weaknesses Feedback, Marketing Attribution, and Bug Reports. Indirect feedback is gained by tracking user behaviour and interactions with a product or service and includes interactions with customer service, social media, analytics tools data, and A/B testing.…

Product Management Tech Brief By HackerNoon

1
Inside the Affiliate Marketing Product Boom: A Founder's Perspective on Market Trends 5:54

1 year پیش5:54

5:54

This story was originally published on HackerNoon at: https://hackernoon.com/inside-the-affiliate-marketing-product-boom-a-founders-perspective-on-market-trends . The affiliate marketing industry is experiencing robust growth with 9,600 global services and companies related to affiliate marketing in 2023 Check more stories related to product-management at: https://hackernoon.com/c/product-management . You can also check exclusive content about #product-marketing , #affiliate-marketing , #web-development , #founder-advice , #influencer-marketing , #marketing-strategies , #digital-marketing , #growth-hacking , and more. This story was written by: @antonmuravyev . Learn more about this writer by checking @antonmuravyev's about page, and for more stories, please visit hackernoon.com . According toInfluencer Marketing Hub, the affiliate marketing industry is experiencing robust growth and there are approximately 9,600 global services and companies related to affiliate marketing in 2023 including agencies, platforms, and various other organizations or apps providing affiliate services. Additionally, Statista forecasts that affiliate marketing spending will reach a staggering $36.9 billion by 2030. And for that, there are many reasons. Its low-risk nature provides a secure avenue for both businesses and marketers and the potential for high rewards and a scalable income adds an enticing element to the affiliate marketing landscape.…

Product Management Tech Brief By HackerNoon

1
Mastering Trade-Offs for Effective Product Management 5:34

1 year پیش5:34

5:34

This story was originally published on HackerNoon at: https://hackernoon.com/mastering-trade-offs-for-more-effective-product-management-2u1f33vg . Naturally, the responsibility of choosing the right solution by assessing every aspect of the problem and its possible solutions falls on the shoulders of product managers. As a matter of fact, most common challenges faced by product managers are hefted with the weight of trade-offs. You can learn how to deal with these tradeoffs just by keeping a few things in mind and having a structured decision-making process. Check more stories related to product-management at: https://hackernoon.com/c/product-management . You can also check exclusive content about #product-management , #software-development , #technology , #product , #how-to-be-a-product-manager , #product-manager-struggles , #self-improvement , #confirmation-bias , and more. This story was written by: @abhishek.deltech . Learn more about this writer by checking @abhishek.deltech's about page, and for more stories, please visit hackernoon.com . Product Managers usually need to evaluate tradeoffs covering 3 “spheres” - the Technical sphere, the Business sphere and the Design sphere. Decisions that favour one aspect often end up compromising the other. There are three ways to deal with tradeoffs in product management: Voting, Impact Versus Matrices and Impact Versus Matrix. Product managers can streamline their decision-making process and focus on the solutions that represent more value with less effort and less time required. The perfect solution lies in the nuances of the divergence of many ideas.…

Product Management Tech Brief By HackerNoon

1
Scalable and Secure Data-Driven Application With Multi-Tenant Databases and Embedded Analytics 9:21

1 year پیش9:21

9:21

This story was originally published on HackerNoon at: https://hackernoon.com/scalable-and-secure-data-driven-application-with-multi-tenant-databases-and-embedded-analytics . Multi-tenant databases and embedded analytics intersect to securely scale applications and provide real-time analytics. Check more stories related to product-management at: https://hackernoon.com/c/product-management . You can also check exclusive content about #embedded-analytics , #multi-tenant-databases , #qrvey , #data-driven-apps , #data-analytics , #saas , #software-development , #good-company , and more. This story was written by: @goqrvey . Learn more about this writer by checking @goqrvey's about page, and for more stories, please visit hackernoon.com .…

Product Management Tech Brief By HackerNoon

1
How Custom Data Models Drive Next-Generation Embedded Analytics 9:26

1 year پیش9:26

9:26

This story was originally published on HackerNoon at: https://hackernoon.com/how-custom-data-models-drive-next-generation-embedded-analytics . Learn how custom data models drive impactful embedded analytics within SaaS applications and deliver custom experiences for users and providers alike. Check more stories related to product-management at: https://hackernoon.com/c/product-management . You can also check exclusive content about #qrvey , #embedded-analytics , #custom-data-models , #software-development , #data-analytics , #data-visualization , #data-modeling-challenges , #good-company , and more. This story was written by: @goqrvey . Learn more about this writer by checking @goqrvey's about page, and for more stories, please visit hackernoon.com . Custom data models play a crucial role in embedded analytics, offering flexibility and scalability for SaaS providers and users. Qrvey's cloud-native platform addresses data modeling challenges, automates orchestration, and enhances user experiences with tailored analytics solutions.…

Product Management Tech Brief By HackerNoon

1
AWS Redshift vs Snowflake: A Comprehensive Guide to Embedded Analytics Solutions 12:23

1 year پیش12:23

12:23

This story was originally published on HackerNoon at: https://hackernoon.com/aws-redshift-vs-snowflake-a-comprehensive-guide-to-embedded-analytics-solutions . Discover the importance of embedded analytics within SaaS applications and the critical role of data warehousing solutions like AWS Redshift and Snowflake. Check more stories related to product-management at: https://hackernoon.com/c/product-management . You can also check exclusive content about #embedded-analytics , #data-warehousing , #aws-redshift , #snowflake , #application-development , #saas , #data-analytics , #good-company , and more. This story was written by: @goqrvey . Learn more about this writer by checking @goqrvey's about page, and for more stories, please visit hackernoon.com . Embedded analytics is vital for modern SaaS applications, enabling real-time insights and better decision-making. AWS Redshift and Snowflake are leading choices, each with unique advantages. Redshift offers scalability within the AWS ecosystem, while Snowflake provides flexibility and cloud agnosticism. Consider technical requirements and cost constraints to choose the right solution for your embedded analytics needs.…

Product Management Tech Brief By HackerNoon

1
Understanding Embedded Analytics: Definition, Benefits, and Use Cases 27:13

1 year پیش27:13

27:13

This story was originally published on HackerNoon at: https://hackernoon.com/understanding-embedded-analytics-definition-benefits-and-use-cases . Learn about crucial features, requirements, and the decision-making process for selecting the ideal embedded analytics solution for your software. Check more stories related to product-management at: https://hackernoon.com/c/product-management . You can also check exclusive content about #embedded-analytics , #business-intelligence , #qrvey , #saas-applications , #data-visualization , #data-widgets , #embedded-analytics-software , #good-company , and more. This story was written by: @goqrvey . Learn more about this writer by checking @goqrvey's about page, and for more stories, please visit hackernoon.com . Embedded analytics integrates analytics features directly into applications, offering benefits like enhanced user experience, real-time insights, and increased revenue streams. Key features include self-service dashboards, data security, and white-labeling. Choosing the right solution involves considering developer friendliness, cost structure, architecture, and data readiness. The integration process requires installation, configuration, application building, and embedding within the host software.…

Product Management Tech Brief By HackerNoon

1
How To Build Onboarding For Digital Products 5:55

1 year پیش5:55

5:55

This story was originally published on HackerNoon at: https://hackernoon.com/how-to-build-onboarding-for-digital-products . Get a deep understanding of the problem a product solves for its customers. Identify high-retention features and communicate them through onboarding. Check more stories related to product-management at: https://hackernoon.com/c/product-management . You can also check exclusive content about #product-management , #user-onboarding , #onboarding , #user-retention , #customer-insight , #product-market-fit , #business-strategy , #onboarding-for-mobile-apps , and more. This story was written by: @malkovko . Learn more about this writer by checking @malkovko's about page, and for more stories, please visit hackernoon.com . A strong onboarding requires a deep understanding of what is that job a product gets done for its customers. Communicating that job in customer language during onboarding sets a new user off to a good start and significantly increases long-term retention.…

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Product Management Tech Brief By HackerNoon « » How to Bridge the Gap Between Marketing and Product Teams

How to Bridge the Gap Between Marketing and Product Teams

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How to Bridge the Gap Between Marketing and Product Teams