E39 | Growth Hacking to Product-Led Success with Kate Syuma

Product Confidential: The reality of PM life!

In this episode, Evie Brockwell sits down with Kate Syuma, the former Head of Growth Design at Miro, to explore the evolution of growth strategies in the tech industry.

Kate shares her journey from joining a small startup to leading a growth team in a billion-dollar company. They discuss the shift from traditional marketing to product-led growth, the role of AI in modern growth strategies, and the importance of user-centric design. Kate also offers practical advice for aspiring growth professionals and insights into the future of growth in a rapidly changing market.

• [00:11:42]Kate's journey into growth at Miro
• [00:23:49]The evolution of growth strategies
• [00:38:33]Product-led growth vs. traditional marketing
• [00:55:12]The role of AI in growth
• [01:12:45]User-centric design and its impact
• [01:30:00]Advice for aspiring growth professionals
• [01:45:00]Future trends in growth

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Follow Kate on LinkedIn: https://www.linkedin.com/in/ekaterina-syuma/