How Coca-Cola is pioneering the use of venture investments to push innovation internally (Ep 5)

prehype

Emmanuel Seuge is quietly pioneering how big companies can use venture investments to push innovation within a large org. Over the past three years, his team has invested in companies ranging from Spotify to Endomondo to gain insight, access and innovation experience from entrepreneurs. We sat down with him in LA to pick his brain about what he has learned while making this program, why young talent now prefers to work in startups over big corps and why he thinks gaming is such an important industry for coke to be a part of. Produced by: Henrik Werdelin. More info on: Emmanuel: http://goo.gl/DLY0Nc Prehype: prehype.com Henrik: twitter.com/werdelin and hellohenrik.com