SEO in the AI Era with Nick Musica of Optics In

PR 360

Nick Musica is the founder of Optics In, an SEO and content creation consultancy that supports small—and medium-sized businesses and startups with their SEO needs. Here, he discusses how Google’s embrace of AI has changed its search function and how organizations can improve their SEO.

Key Takeaways:

- How Google's pivot AI affects SEO

- Diversifying your traffic source

- The importance of social search

Episode Timeline:

1:30 How Nick got into SEO

4:30 How has Google's pivot to AI affected SEO?

8:00 Does Google know if content is AI-generated?

10:15 Is AI metadata punished by Google?

12:30 What's an old assumption about SEO that people still think is true?

14:20 What makes a website credible?

16:00 The importance of pictures

17:10 What are some easy fixes that organizations do to improve their SEO?

21:30 How important is social search in 2024?

26:00 The importance of diversifying traffic source

This episode’s guest:

• Nick Musica on LinkedIn

• Optics In’s website

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