Mastering HVAC Leads: Google and Meta Strategies
Manage episode 459742057 series 3546984
محتوای ارائه شده توسط CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
In this conversation, Yousaf Yunes discusses effective advertising strategies for HVAC services, focusing on Google Ads and Meta Ads. He emphasizes the importance of optimizing ad campaigns, using local and long-tail keywords, and the role of CRM in lead scoring. The discussion also highlights the significance of organic reach through platforms like YouTube and the necessity of tailored landing pages for different service areas. takeaways
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- Limit your conversion mixing in Google Ads.
- Break out call ads from submit lead forms.
- Use local keywords for better targeting.
- Dynamic keyword insertion can enhance ad relevance.
- Lead scoring helps identify quality leads.
- Negatively target job-related keywords to avoid spam.
- Use compelling creative for Meta Ads.
- YouTube is a powerful tool for organic reach.
- Multiple landing pages can improve local SEO.
- Business is local; focus on community engagement.
- Mastering HVAC Advertising: Google and Meta Strategies
- "Make sure you break out your call ads."
- "Lead scoring is huge, my friends."
- "Business is local, old business."
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