How to Use ChatGPT Code Interpreter to Analyze Your PPC Campaigns | PPC Town Hall 90

PPC Town Hall

Video podcast: https://youtube.com/live/o009-VTUppU

I spoke with Sam Tomlinson, the Executive Vice President at Warschawski, a marketing agency in this episode of PPC Town Hall. Sam is one of the deepest thinkers in PPC. Every time I speak to him, he opens my mind to things I hadn’t thought of before. And this episode was one of those conversations. In this episode, Sam shared some really interesting data analysis: using an actual customer export from Shopify – loading it up to GPT-4, asking it to conduct an RFM analysis of the data, visualizing the outputs, and then exporting the customer segments. He spoke about how this took his agency only a fraction of the time to accomplish that which would take a data scientist hours. Sam also shared some thought-provoking, contrarian views on AI and how we should do PPC in general. Tune in to learn: - Why it’s time to rethink paid search - How to use ChatGPT code interpreter for campaign analysis - When should you do influencer marketing and more Your speaker: Sam Tomlinson, Executive Vice President at Warschawski Sign up for Sam's newsletter here: https://samtomlinson.me/newsletter/ Follow Sam on LinkedIn: https://www.linkedin.com/in/digitalsamiam/ Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://rb.gy/s5w4ay ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://rb.gy/k4ujye