How to Run PPC Account Audits That Can Save You THOUSANDS of $$$ in Ad Spend | PPC Town Hall 87

PPC Town Hall

Watch the video version here: https://www.youtube.com/watch?v=XbLdtamNdZE

Just like how your car needs a regular tune-up, your PPC accounts need regular checkups or audits.

And neglecting them can hit you with some costly mistakes.

In this episode of PPC Town Hall, you’ll hear from Melissa Mackey, Director of Paid Search at Compound Growth Marketing.

Melissa brings over a decade of experience in paid search. And in this episode, she dives deep into the trenches, revealing the most costly mistakes she's encountered during audits and how to steer clear of these pitfalls.

Tune into this episode to learn:

- How to properly audit your PPC accounts

- How often you should conduct these audits

- What mistakes to avoid while conducting audits

- What default settings you should avoid when working on your accounts

- How to protect your accounts from glitches

and more

Your speaker:

Melissa Mackey, Director of Paid Search at Compound Growth Marketing

Follow Melissa on LinkedIn: https://www.linkedin.com/in/melissamackey

Follow Melissa on Twitter: https://twitter.com/beyondthepaid

Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys

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