Iain Dale's Political Books Podcast with Tim Ross

Politicos.co.uk

Iain Dale talks to Telegraph journalist and author of Why the Tories Won, Tim Ross. Together they analyse the various tactics and techniques the Tories employed that earned them their overwhelming majority. Ross highlights the efforts of Lynton Crosby in particular as the force behind the Tories’ success, bringing clarity and control to the 2015 campaign that was far from present in 2010; targeting individual voters in key constituencies whilst also relentlessly focusing on key policy points.