The Real Odds of Succeeding as a Podcaster (& How to Beat Them) | Podcast Strategy

Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

One in ten music albums makes its money back. The same is true for startups and movies. But what about podcasts?

Is it possible for any of us to create a successful show? Or are the odds always going to be stacked against us, with only a tiny fraction of shows breaking through to the mainstream?

In this episode, we break down the odds behind creating both a successful show and a successful career as a creator, and explore exactly what you can do to stack the deck in your favour.

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Topics Covered

00:00 The odds of success as a creator
04:59 The data behind exceptionally successful podcasts
13:21 Why you should quit more projects (and podcasts)
21:19 The traits of exceptional podcasts
31:56 Increasing your luck surface area
37:42 The traits of exceptional creators
47:47 Tapping into your unique personal genius

⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️

Resources

Brandon Sanderson Lecture Series
Nathan Barry
Seth Godin
Shaan Puri
Jason Roberts
Ozan Varol
Awaken Your Genius
The Tim Ferriss Show
Acquired
My First Million
Podcast Movement Conference

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