Podcast Maps S3E4 - Why Cassette Tapes Sales Are Up

Podcast Maps by Graham Brown

I was surprised to learn that Cassette Tapes are enjoying a renaissance, due in part to the reality of our disconnected lives. Tapes have always been core to connection and sharing. (In 1989 tapes sold 83 million units a year in the UK). https://scroll.in/article/990384/audio-cassettes-are-a-bit-rubbish-so-why-did-their-sales-doubled-during-the-pandemic Remember the word COMMUNITY comes from the Latin COMMUNICAT which means "to share”. What we were doing with cassette tapes 30 or 40 years ago, we are now doing on Clubhouse and Podcasts. Too often technologists try to force people to adopt new behaviors, an approach that fails. If there's something we need to learn from the rise and fall and rise of Cassette tapes it's this - OLD behaviors NEW technologies. Those behaviors are primarily rooted in SHARING. Both the sharing of audio and the shared experience created by audio.