Scrambly.io’s Golden Rules To Fighting Fraud Before It Starts

PocketGamer.biz Podcast

Offerwall campaigns are rapidly climbing the ranks of top-performing game-mon strategies, delivering 86.1% higher D7 retention rates compared to rewarded video and interstitials, according to Unity's Mobile Growth and Monetisation Report 2024. The good news: high-value players (and whales) are snapping at the bait. The not-so-good news: a growing appetite for rewards can increase the risk of fraud. This week, Alexander Hrankin, CEO and Co-Founder of Scrambly, joins our host, Peggy Anne Salz, to share how the company’s rewarded-discovery platform connects users with games and apps that match their interests and hunts and blocks bad actors and bots. It will always be an uphill battle, but Alex, once a professional boxer, shares how the right training and a can-do attitude can fight off fraudsters.

CHAPTER TIMESTAMPS

00:00 - Intro

02:09 - Boxing as games training

03:45 - FinTech verification

05:45 - Aspects of user quality

08:05 - Fraud vs a high-value user

11:27 - How to counteract bad actors

13:02 - Which metrics matter?

16:30 - Low-quality vs bad actors

19:50 - Stopping fraud as it happens

21:51 - Shifts in rewarded

25:47 - Advice for studios starting out

31:25 - Favourite games Q&A

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