Make Cross-Selling Work for You

PNC Bank Agriculture

Perhaps the best example of cross-selling comes from a certain fast-food chain that asks, "Would you like fries with that?" The logic behind this phrase applies to all businesses: Customers who buy one of your products are likely to be interested in additional items that complement their original purchase. The podcast explores how cross-selling can help you better meet customer needs, build customer loyalty and differentiate business from the competition.