Have we forgotten the story we’re supposed to be telling? 20 Great Answers with Jorge Villalpando, Head of Marketing for HPE, South Pacific

Plugged In, Switched On.

Join your host and Executive Creative Director Barrie Seppings as Jorge answers our exclusive list of ‘20 Questions’ and explains why he’s an eternal optimist – even after that time a supposed partner turned out to be an actual competitor.
Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group.
The interview format at Plugged In Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers... Here are some of our favourites from our interview with Jorge:

• What did Jorge at school think he was going to go and do?
• If you had your time again, but you couldn't do anything in technology or marketing, what would be your dream job?
• Was there a moment in your career where it became clear that you just learned a very valuable lesson?

Jorge Villalpando, Head of marketing for HPE, South Pacific describes himself as a hybrid: “Not a trendy car, not an electronic device. Simply an energetic and proactive sales and marketing professional who weaves the common thread between sales, marketing, and technology.”

Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In Switched On. Connect with Barrie on LinkedIn.

Thanks for listening!
If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com

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1. Have we forgotten the story we’re supposed to be telling? 20 Great Answers with Jorge Villalpando, Head of Marketing for HPE, South Pacific (00:00:00)

2. Question 1: What is your company selling and why would anybody pay good money for it? (00:02:19)

3. Question 2: The superhero origin story. (00:03:19)

4. Question 3: What part of your job do you just naturally enjoy and find yourself doing probably more than you should? (00:05:07)

5. Question 4: What's the one career move or moment that you wish you could just go back and undo? (00:06:35)

6. Question 5: Who have you learned the most from in your career, even if it was perhaps what not to do? (00:09:12)

7. Question 6: So how do you convince yourself to continually lean into and accept change? It's coming at you all the time. (00:10:43)

8. Question 7: What are you doing to stay physically and mentally healthy in a job like yours, which is full of stress, full of pressure, full of expectations? (00:13:17)

9. Question 8: In your vast experience, which industry really is quite different and needs to be approached quite differently. (00:17:49)

10. Question 9: What's the campaign or event or idea or launch that you've seen that you really wish that you'd done? (00:18:55)

11. Question 10: What's the one thing in this industry that you feel has gone on for too long and needs fixing? (00:19:30)

12. Question 11: What's the one question you'd ask an agency if you knew they had to tell you the truth? (00:23:45)

13. Question 12: How do you moderate yourself and find that moment where you realize, "You know what? I should just make a call and get this done on my own. Thanks for all the help"? (00:25:54)

14. Question 13: What's a long held belief or conventional wisdom that you've been carrying around about marketing or been told about marketing that you no longer hold? (00:27:50)

15. Question 14: In terms of effectiveness and ROI, and you're across a lot of campaigns, a lot of stuff, right now which tactics or approaches are you pulling back on because they're just not working, not delivering? (00:29:47)

16. Question 15: What buzzword or jargon do you think that's flying around in marketing at the moment? (00:31:26)

17. Question 16: What gets you out of bed? Where do you find your motivation to get up every morning and keep doing this job? (00:33:55)

18. Question 17: What's the most unexpected or unusual situation that you've found yourself in, thanks to work? (00:34:46)

19. Question 18: What was the pandemic and the lockdown experience like for you and how has that changed the way you approached the world of work? (00:35:54)

20. Question 19: How different are you in work mode compared to when Jorge is off the leash on his own time? (00:38:02)

21. Question 20: Secret weapon. Do you have one? And if you do, will you tell me what it is? (00:40:25)