How personality can drive sales with Brandon Kim at Crystal

Pipeline Meeting - Marketing Podcast About Sales

محتوای ارائه شده توسط Intro CRM and Harris Kenny at Intro CRM. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Intro CRM and Harris Kenny at Intro CRM یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

1y ago 12:59

MP3•خانه قسمت

Brandon Kim is the VP of Marketing at Crystal, a powerful personality data platform that sales and marketing teams are using to increase sales. It works by understanding your prospects better, primarily with the DISC assessment.

Brandon shares how they believe more personalized communication is the future. Whether that's one-to-one conversations, multi-stakeholder B2B deals, or any number of other use cases for the product.

Noteworthy topics include Myers-Briggs, DISC, Enneagram, adaptive selling, and how the Crystal LinkedIn extension and free assessment tools can help people get a sense of how the product works.

Find Brandon on LinkedIn: https://www.linkedin.com/in/brandon-kim-39aaa529/
Find Crystal online: https://www.crystalknows.com/

Skip ahead:

(00:00) - Intro
(00:28) - What is adaptive selling?
(01:51) - Personality assessments
(04:31) - Value for sales
(05:28) - How Crystal works
(09:10) - Uses outside of sales
(10:04) - Applying to ABM
(12:08) - Follow Brandon Kim
(12:45) - Outro

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#Business #Sales #Marketing #Intro CRM #Harris Kenny at Intro CRM