Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
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Player FM - Internet Radio Done Right
Checked 4d ago
اضافه شده در five سال پیش
محتوای ارائه شده توسط Jonathan Taylor & Sean McCool, Jonathan Taylor, and Sean McCool. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Jonathan Taylor & Sean McCool, Jonathan Taylor, and Sean McCool یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
مشابه Persuasion by the Pint
B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Let’s Drone Out is a light-hearted and chatty drone focused podcast. Recorded live and interactively every Thursday 8-9 pm UK time on YouTube, come join the interactive chat. Jack and his wife Tony, as well as the rest of the LDO crew are here to bring noobs and pros together. Tune in every Thursday at 8:00PM UK time for the latest on tech, events, news, interviews and a behind the scenes look into the hobby. LEGAL NOTICE: Any views expressed by any guests on this show are personal and may ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
11k
279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
…
continue reading
Player FM - برنامه پادکست
با برنامه Player FM !
با برنامه Player FM !
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How Elon Musk Uses The Anchoring Effect to Create "Perceived Value"
Manage episode 378402137 series 2831089
محتوای ارائه شده توسط Jonathan Taylor & Sean McCool, Jonathan Taylor, and Sean McCool. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Jonathan Taylor & Sean McCool, Jonathan Taylor, and Sean McCool یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
On this episode, we'll discuss how Elon Musk used the anchoring effect to sell Twitter's (X) subscription model, and how anchoring is used in pricing every day to create perceived value.
173 قسمت
اشتراک گذاری
Manage episode 378402137 series 2831089
محتوای ارائه شده توسط Jonathan Taylor & Sean McCool, Jonathan Taylor, and Sean McCool. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Jonathan Taylor & Sean McCool, Jonathan Taylor, and Sean McCool یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
On this episode, we'll discuss how Elon Musk used the anchoring effect to sell Twitter's (X) subscription model, and how anchoring is used in pricing every day to create perceived value.
173 قسمت
همه قسمت ها
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1 The 15 Most Powerful Cognitive Shortcuts in Persuasion 1:00:00
1:00:00 
پخش در آینده 
پخش در آینده 
لیست ها 
پسندیدن 
دوست داشته شد1:00:00
پخش در آینده پخش در آینده لیست ها پسندیدن دوست داشته شدOn this episode, we'll wrap up our discussion of the Puppet Masters Bible by Tom Walker.
1 Puppet Master Persuasion - We Discuss a Field Guide to Everyday Persuasion 1:03:36
1:03:36 پخش در آینده پخش در آینده لیست ها پسندیدن دوست داشته شد1:03:36
پخش در آینده پخش در آینده لیست ها پسندیدن دوست داشته شدOn this episode, we'll be discussing the book "The Puppet Masters Bible" by Tom Walker. Our brain is a predictable machine. It operates on patterns, and when you know how to disrupt those patterns, you can reprogram it. That’s where neuroscience-backed manipulation comes in. It's nothing new, but we'll be discussing some of our biggest takeaways from reading it.…
In this episode, Dave Dutton joins the podcast to talk about marketing and what he would do if he were starting a business today with no money. We also try building an app with A.I.
In this episode, we'll discuss a variety of topics, including Hooters' rebranding, a subtle but clever Mercedes ad, emotional marketing for nonprofits, and how to generate more business for your local restaurant.
1 Simple Words You Can Use to Influence And Persuade: Interview with Len Foster 1:03:37
1:03:37 پخش در آینده پخش در آینده لیست ها پسندیدن دوست داشته شد1:03:37
پخش در آینده پخش در آینده لیست ها پسندیدن دوست داشته شدOn this episode, Len Foster, author of the book WonderWords: Simple Words For Influence And Persuasion. Len is an author and business consultant specialising in customer acquisition and retention through referral marketing and customer experience. Over the years, He's written and published several successful books, bringing real, hands-on experience to the table. His mission is simple: to help businesses attract clients and turn them into loyal advocates.…
1 The Secret Methods Used by Government Intelligence Agencies to Detect Lying 1:24:33
1:24:33 پخش در آینده پخش در آینده لیست ها پسندیدن دوست داشته شد1:24:33
پخش در آینده پخش در آینده لیست ها پسندیدن دوست داشته شدOn this episode, we welcome Gavin Stone, author of the bestselling book How to Tell if Someone is Lying. Gavin served as a security and intelligence covert specialist. He has over 20 years of applied experience, globally deployed by government organizations such as the British Ministry of Defence, corporations, and ultra-high-net-worth VIPs.…
We'll discuss these hidden risks with Brady Dahmer, author of the new book "Blindspots".
1 Uncovering the Real Drivers of Choice—biases, heuristics, and social influences 1:10:45
1:10:45 پخش در آینده پخش در آینده لیست ها پسندیدن دوست داشته شد1:10:45
پخش در آینده پخش در آینده لیست ها پسندیدن دوست داشته شدOn this episode, Nika Kabiri joins the show to the real drivers of consumer choice. Nika has spent 25+ studying decision-making, with 15 of those years in consumer insights. She has taught Decision Science at the University of Washington, and her expertise in decision-making has been featured in the Wall Street Journal, the Washington Post, Time, Forbes, Inc., Fast Company, MarketQuest, Gizmodo, and more.…
Interview with Russ Ruffino, Founder & CEO of Clients on Demand.
1 How to Persuade with Story-Driven Video Marketing 1:06:41
1:06:41 پخش در آینده پخش در آینده لیست ها پسندیدن دوست داشته شد1:06:41
پخش در آینده پخش در آینده لیست ها پسندیدن دوست داشته شدInterview with David Dutton.
1 Romancing The Stone: How J. Peterman Turned a Simple Catalogue into a $75 Million Dollar Company 1:05:21
1:05:21 پخش در آینده پخش در آینده لیست ها پسندیدن دوست داشته شد1:05:21
پخش در آینده پخش در آینده لیست ها پسندیدن دوست داشته شدOn this episode, we'll discuss how to turn words into magic using the example of J. Peterman and others who've turned "ordinary stuff" into high-margin products.
1 Will A.I. Replace Me? We Talk with Matt Rouse, Author of "Will AI Take My Job" 1:15:05
1:15:05 پخش در آینده پخش در آینده لیست ها پسندیدن دوست داشته شد1:15:05
پخش در آینده پخش در آینده لیست ها پسندیدن دوست داشته شدInterview with Matt Rouse - Author of "Will AI Take My Job"
1 How Can AI Increase Conversion Rates? Interview with Matthew Stafford 1:12:25
1:12:25 پخش در آینده پخش در آینده لیست ها پسندیدن دوست داشته شد1:12:25
پخش در آینده پخش در آینده لیست ها پسندیدن دوست داشته شدCan AI Increase Conversion Rates? Interview with Matthew Stafford.
1 Discussing the Science of Likability: How to Win Friends, and Trigger Attraction 1:05:25
1:05:25 پخش در آینده پخش در آینده لیست ها پسندیدن دوست داشته شد1:05:25
پخش در آینده پخش در آینده لیست ها پسندیدن دوست داشته شدOn this episode, we'll be discussing a book that is being hailed as the modern-day "How to Win Friends and Influence People". It's called "The Science of Likability".
1 We'll Discuss the Top Digital Marketing Trends for 2025 1:11:15
1:11:15 پخش در آینده پخش در آینده لیست ها پسندیدن دوست داشته شد1:11:15
پخش در آینده پخش در آینده لیست ها پسندیدن دوست داشته شدOn this episode, we'll discuss the 2025 trends for AI, SEO, PPC, and content marketing. Plus, we'll cover the biggest reasons for online cart abandonment, and how to fix them.
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Player FM در سراسر وب را برای یافتن پادکست های با کیفیت اسکن می کند تا همین الان لذت ببرید. این بهترین برنامه ی پادکست است که در اندروید، آیفون و وب کار می کند. ثبت نام کنید تا اشتراک های شما در بین دستگاه های مختلف همگام سازی شود.
Daily Deals
مشابه Persuasion by the Pint
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Let’s Drone Out is a light-hearted and chatty drone focused podcast. Recorded live and interactively every Thursday 8-9 pm UK time on YouTube, come join the interactive chat. Jack and his wife Tony, as well as the rest of the LDO crew are here to bring noobs and pros together. Tune in every Thursday at 8:00PM UK time for the latest on tech, events, news, interviews and a behind the scenes look into the hobby. LEGAL NOTICE: Any views expressed by any guests on this show are personal and may ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
11k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
…
continue reading
Player FM - برنامه پادکست
با برنامه Player FM !
با برنامه Player FM !
))
