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Ambient Media
Manage episode 362973379 series 3415733
The battle for engagement has long been a losing battle. The arrival of AI, and the prospect of limitless synthetic content, means media companies on the hunt for engagement are bringing a butter knife to a gun fight. Perhaps it’s time to consider ambient media, the humbler request for people’s partial attention but done in such a way as to establish durable human connection.
- Troy Young's People vs Algorithms newsletter
- Brian Morrissey's The Rebooting newsletter
- Alex Schleifer's Universal Entities
- Follow Alex, Brian and Troy on Twitter
132 قسمت
Manage episode 362973379 series 3415733
The battle for engagement has long been a losing battle. The arrival of AI, and the prospect of limitless synthetic content, means media companies on the hunt for engagement are bringing a butter knife to a gun fight. Perhaps it’s time to consider ambient media, the humbler request for people’s partial attention but done in such a way as to establish durable human connection.
- Troy Young's People vs Algorithms newsletter
- Brian Morrissey's The Rebooting newsletter
- Alex Schleifer's Universal Entities
- Follow Alex, Brian and Troy on Twitter
132 قسمت
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