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It's Time To Dismantle The Salon Retail Narrative
Manage episode 359731192 series 3046924
محتوای ارائه شده توسط Nina L. Kovner. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Nina L. Kovner یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
In this episode, Nina invites you to dismantle a decades-old narrative about salon "retailing". The truth is, your clients come to you because of your professional experience and expertise which includes how to maintain their hair, skin, etc. at home. The purpose and objective of educating your clients and recommending home care products and tools are to ensure your clients are happy. The outcome of happy clients is a happy business, which includes additional revenue. Money is not the objective, however, it can be one of the outcomes. If you choose not to educate your clients, you cannot get mad when they seek that education elsewhere, be it the drugstore aisle, Amazon, YouTube, or TikTok. You can find the most recent post we discussed in this episode here. You can find us on the web at passionsquared.net and on the socials @passionsquared Thank you so much for listening!
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