E24: JOSH WHITE (CANO WATER) - "TRYING TO CONVINCE PEOPLE THAT THEY NEED TO CHANGE WHAT THEY'RE USED TO IS HARD"

People Behind Brands Podcast

When you go on a lads holiday with your mates you might come back with a few embarrassing stories to tell or regret how much you had to drink throughout. But for Josh White and his friends, it was the founding story of their company. After seeing plastic bottles washed up on a beach in Thailand, he and his friends knew that something had to change and fast. As a result, CanO Water was born and has become the first company to produce water in aluminum cans, meaning their products are 100% recycled. Josh talks to us about co-founding the company through COVID-19, changing our habits and why he is committed to preventing single use plastics destroying the environment further. A thought-provoking episode that makes you think that we don’t own this planet, the human race are merely the lease holders...