EP01 : Creating Dynamic Lead Generation Strategies Path To Purchase podcast

Player FM - Internet Radio Done Right

اضافه شده در nine سال پیش

محتوای ارائه شده توسط Oli Billson and Tom Breeze. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Oli Billson and Tom Breeze یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

State Secrets: Inside The Making Of The Electric State

1
Family Secrets: Chris Pratt & Millie Bobby Brown Share Stories From Set 22:08

29 روز پیش22:08

پخش در آینده

لیست ها

پسندیدن

دوست داشته شد

22:08

Host Francesca Amiker sits down with directors Joe and Anthony Russo, producer Angela Russo-Otstot, stars Millie Bobby Brown and Chris Pratt, and more to uncover how family was the key to building the emotional core of The Electric State . From the Russos’ own experiences growing up in a large Italian family to the film’s central relationship between Michelle and her robot brother Kid Cosmo, family relationships both on and off of the set were the key to bringing The Electric State to life. Listen to more from Netflix Podcasts . State Secrets: Inside the Making of The Electric State is produced by Netflix and Treefort Media.…

Path To Purchase Podcast «
EP01 : Creating Dynamic Lead Generation Strategies

۹ سال پیش 48:56

اشتراک گذاری

MP3•خانه قسمت

Looking at their own businesses and experiences with different clients, Oli and Tom look at how they find leads and turn them into customers. Starting with the core business model, the experts consider what strategies work and what just don’t in today’s market, focusing on the needs and actions of the customer. If you’re looking for some hints and advice to take your lead and turn them into a customer, through a very dynamic journey, this episode is for you. Here you’ll discover, the part traffic has to play in your strategy, the conversion point in your funnel, case studies and examples that really work, and the messages to capture your lead at every stage of their journey.

33 قسمت

#Business #Marketing #Tech #Oli Billson #Tom Breeze

Path To Purchase Podcast

EP01 : Creating Dynamic Lead Generation Strategies

Path To Purchase Podcast

published ۹ سال پیش

اشتراک گذاری

MP3•خانه قسمت

33 قسمت

#Business #Marketing #Tech #Oli Billson #Tom Breeze

همه قسمت ها

Path To Purchase Podcast

1
Episode 33 Video Scripting: Simple Thoughts and Framework. 31:53

۷ years پیش31:53

31:53

Videos are typically a fun and stimulating way for a prospect to learn about your product or service, but there are a lot of details that go into creating one. In this episode, Oli and Tom simplify production ideas, covering multiple techniques for business owners to try. They discuss what works, what will grab a prospect’s attention, and where mistakes are made. They even break down the components of a 90-second script, discussing constructive elements and how to make it as effective as possible. And what about when you “get on camera”? New presenters are warned against the dangers of auto-cue and advised on editing. Plus, the two recommend a 3-word phrase which promises to get any prospect listening.…

Path To Purchase Podcast

1
Episode 32- Sourcing New Customers From Platforms and Booths: 32:00

۷ years پیش32:00

32:00

Sharing examples from their own business experience, Oli and Tom discuss ways to source new customers, get them engaged and how to make good use of a booth at events. They cover the best ways to stand out with a booth and how to interest prospects, giving top tips on attracting footfall and getting contact information from leads. Outlining benefits, the experts also talk about the importance of using multiple platforms and even mention Oli’s most expensive source which brings a better quality of customer.…

Path To Purchase Podcast

1
EP31 : When Is The Best Time To Hire A Marketing Agency? 35:19

۸ years پیش35:19

35:19

Join Oli and Tom again as they discuss marketing agencies and when is the best time to start looking to outsource your own marketing. Enjoy.

Path To Purchase Podcast

1
EP30 : When New Opportunities Arise, How Do You Know Which Ones Are Worth Your Time And Which Ones Will Waste It? 33:01

۸ years پیش33:01

33:01

Is there a formula or strategy for deciding which new business opportunities will be money/time well spent or do you just rely on gut instinct? In this episode, Oli and Tom discuss which opportunities and ideas added value to their businesses and what reasons made them turn down others. Enjoy.

Path To Purchase Podcast

1
EP29 : Creating New Opportunities With A YouTube Channel For Your Business 36:19

۸ years پیش36:19

36:19

Which video content resonates best with your viewers? In this episode of Path to Purchase, Oli and Tom discuss their own personal thoughts about how different types of video adverts, targeting and promotions are a great way to document yours and your business’ journey, whilst providing high quality content to your viewers and subscribers. Learn more about how Oli went from 0 to 7 figures in just one year, and how to discover new avenues for your video marketing efforts. If you’re looking to get more subscribers, switch up your video content and promote your business across a different medium, this episode has got you covered.…

Path To Purchase Podcast

1
EP28 : Producing Better Quality Videos In A Controlled Environment 36:01

۸ years پیش36:01

36:01

What are the advantages of recording in a video suite? In this episode of Path to Purchase, Oli and Tom discuss their own methods of video production, from lighting arrangements to audio setup, to hosting and production software they each recommend. They delve into the opportunities provided by impromptu videos and how these can strengthen your connections with your customers, but also how upgrading your technology and recording environment can help you easily create BETTER content. If you’re looking to make changes to your current video production setup and want to know more about how videos can boost your credibility as a business owner, this episode has got you covered.…

Path To Purchase Podcast

1
EP27 : The YouTube ‘End Screen’ Revelation 22:40

۸ years پیش22:40

22:40

YouTube’s ‘End Screen’ revelation has overtaken the desktop-only Annotations tool, presenting profitable opportunities to build better user experiences. In this week’s episode of Path to Purchase, Tom discusses this mobile and tablet-friendly tool with Oli in further detail, touching on how it makes it easier for viewers to take action before a video ends, and how it is proven to increase engagement and allow viewers to make decisions easily, thus allowing us to remarket in the right way. We can get creative with End Screens, and from an ROI standpoint they are proven to work well and ultimately get results.…

Path To Purchase Podcast

1
EP26 : Why Mobile Marketing Gets Results: Creating Conversations And Evoking A Dynamic Response 41:29

۸ years پیش41:29

41:29

As we know it, people are becoming a lot more aware that they can reach out to customers and delight them via text message. In this week’s episode of Path to Purchase, Oli and Tom explore this modality further and how it comes with an opportunity that needs to be harnessed in the right way; to connect with the device in people’s pockets. Text messaging involves a lot less emotional energy than a phone call or a countless stream of emails, and is a proven gateway to eliciting a dynamic response and creating conversations with your customers. It’s an interesting thought, bringing this channel together where marketing can meet sales in a seamless transition. If you’re looking to switch up your modalities and reach out to your prospects and turn them into customers via a different route, then this week’s podcast has got you covered.…

Path To Purchase Podcast

1
EP25 : How To Optimise Customer Relationship Equity 37:34

۸ years پیش37:34

37:34

Although this method still works, ‘product-focused advertising’ is beginning to wear thin with consumers, who need a new way to connect with your brand on a much deeper level. In this week’s episode of Path to Purchase, Oli and Tom discuss first impressions with advertising, and how it is still incredibly important to provide good value to your consumers, but in congruence with what they actually WANT and how they feel. How can you begin to effectively build the know, like and trust elements of your customer relationships, from the first impression you give? How can you market to them, but still show that you genuinely care about them? If you’re looking for new ways to lead generate effectively, and successfully sell to your audience WITHOUT eroding your relationship with them, then this week’s podcast has got you covered.…

Path To Purchase Podcast

1
EP24 : The Power Of Offline Advertising 39:13

۸ years پیش39:13

39:13

There is a common misconception that Direct Mail is dead. In actual fact, offline advertising is as important now as it has ever been. In this week’s episode of Path to Purchase, Oli and Tom discuss how mixing up the media with offline and lead generation-based advertising is extremely effective. Oli divulges his three simple steps to successfully driving leads offline to online, with a real business example and statistics. If you’re looking to leverage the idea of doing offline advertising, and think you should be doing a multi-step process to capture mailing details, look no further. This week’s podcast has got you covered.…

Path To Purchase Podcast

1
EP23 : Tools & Systems For Successful Business Management 49:24

۸ years پیش49:24

49:24

In the day-to-day running of a business, it is imperative that every aspect is managed well; from the business owner’s own schedule, to their team’s work agenda and to their customer journeys. In this week’s episode of Path to Purchase, Oli and Tom explore the different CRM systems, handy tools and software they both use in their daily routines. From Sococo’s virtual office, to using Moleskine Livescribe and to who should really be harnessing the power of Infusionsoft, each of these devices are crucial to the quick capturing of ideas. If you’re actively developing new business ideas and looking for super-fast ways to get them communicated effectively (to both your team AND clients), then this week’s podcast has got you covered.…

Path To Purchase Podcast

1
EP22 : How To Create Successful Webinars That Drive Conversions 19:32

۸ years پیش19:32

19:32

When it comes to making a good webinar you have to decide what will make your audience convert. Elements like the time to advertise, the type of audience, relationship, offer, content type and value are all key factors to help drive conversions. In this week’s episode of Path to Purchase, Tom and Oli explore the different factors that affect the conversion rates of webinars, including some that Oli has successfully launched. They also dive deeper into other key components that can affect a webinar’s success, while discussing what past experiences have worked for them. So if you want to discover the amazing secrets on creating an a successful webinar, Tom and Oli have you covered in this episode.…

Path To Purchase Podcast

1
EP21 : The Post-Prescription Personalisation Process 30:36

۸ years پیش30:36

30:36

Prescribing what’s right for your prospects will bring you up to your eyeballs in conversions and positive outcomes. It’s what follows the prescription process that determines your success, because once a prospect has been through your funnel and answered your questions, they’ll be expecting some sort of delivery. In this week’s episode of Path to Purchase, Tom and Oli explore how to improve your user experiences and create a more personalised feel, in order to take your prospects down the right pathway and to where they want to be. Whether you’re trying to incorporate WOW factors until you’re blue in the face, or thinking of ways to deliver amazing content, or simply trying to drive people to make a consultation call, this week’s podcast will give you all the info you need. Discover more about speaking the language of your best prospects and how to advertise effectively to fill conversion processes…but ultimately how to be clever about your follow-up conditions!…

Path To Purchase Podcast

1
EP20 : How To Prescribe What’s Right For Your Prospects 42:12

۸ years پیش42:12

42:12

We all know the power of segmenting your prospects and finding out exactly what they want from you. This enables us to send out the right message to the right people at the right time, which strengthens our list and maximizes our potential as a business. In this episode of Path to Purchase, Tom and Oli explore the use of bespoke videos tailored to specific prospect needs, how to collect rich data that allows you to discover more about your prospects, and how to segment people and bucket them up in order to prescribe them the correct solutions to their problems. If you’re wondering about how to effectively ‘rope’ people in and how to better serve your paid and organic traffic, this week’s episode has got you covered!…

Path To Purchase Podcast

1
EP19 : Is Your Audience Engaged With Your Content? 27:48

۸ years پیش27:48

27:48

Regardless of what type of marketing system or funnel you have you will have data points that you can track to see if your audience is engaged with your content and your brand. If you track your engagement you can see when people lose interest and even deliver content tailored just for them. Further to what they spoke about in Episode 16 of Path To Purchase Oli and Tom talk more about engagement, specifically tracking how engaged your audience is. They’ll also go through some strategies they use in their own businesses to increase engagement and get their audiences back on track.…

به Player FM خوش آمدید!

Player FM در سراسر وب را برای یافتن پادکست های با کیفیت اسکن می کند تا همین الان لذت ببرید. این بهترین برنامه ی پادکست است که در اندروید، آیفون و وب کار می کند. ثبت نام کنید تا اشتراک های شما در بین دستگاه های مختلف همگام سازی شود.