Strategic Marketing for Impact-Driven Leaders with Trey Sheneman

Path for Growth with Alex Judd

If you own or run a small business, you also need to be its chief marketer. To that end, Alex talks in this episode with Trey Sheneman about some of the foundational principles of marketing for small, impact-driven businesses. Trey is the founder of the brand strategy and growth firm Herald, and he’s especially passionate about helping entrepreneurs who want to make a kingdom impact. He shares practical tips for evaluating your marketing budget, approaching B2B versus D2C marketing, prioritizing the right channels, and much more.

Episode Recap:

• Today we’re talking with Trey Sheneman about marketing for impact-driven leaders (0:00:52)
• Why is marketing important for small businesses? (0:01:59)
• Can you share examples of business owners who are doing marketing well? (0:06:48)
• Why should businesses focus on excelling at one marketing channel? (0:12:26)
• Where should we start when optimizing our marketing? (0:26:44)
• How should B2B companies think about marketing? (0:31:11)
• Can you share some tips for evaluating marketing expenditures? (0:41:02)
• How should talking to customers shape your marketing strategy? (0:54:32)
• What can Jesus teach us about messaging? (0:59:36)

Helpful Links and Resources

Herald Website

Connect with Trey on LinkedIn

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Connect with our Founder Alex Judd on LinkedIn and Instagram