36 - Selectivity in Partnerships + the State of Channel Research + ChannelCon with Carolyn April

Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast

Let us know what you think of the podcast.

Carolyn April discusses: the state of the IT channel, research availability, the impact of AI, the importance of quality over quantity in vendor-partner relationships and what to expect at ChannelCon.
She also shares exciting details about the upcoming ChannelCon event in Atlanta. As well as taking us through her journey in the tech industry, highlighting significant shifts such as the move from hardware reselling to cloud computing and the current buzz around AI.
📽️ To watch the video of this podcast, please see here.
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References:
ChannelCon 2024 is happening on July 30 - August 1, 2024 in Atlanta, GA.
To learn more about ChannelCon, please visit their website here.
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This production is brought to you by Magentrix ✨💜
Magentrix is a pioneer in platforms for partner ecosystem management and partner relationship management 🤝

If you haven't already, please like 👍 & subscribe! ✅ And if you enjoyed this episode, please leave us a review on Apple Podcasts ⭐️⭐️⭐️⭐️⭐️ https://apple.co/3HcqSsm See instructions to do so at the end of the episode.
To learn about Magentrix PRM, please visit www.magentrix.com
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Podcast Credits:
Host: Paul Bird
Executive Producer: Fereshta Nouri
Content & Research: Fereshta Nouri
Graphics & Branding: Fereshta Nouri

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1. 36 - Selectivity in Partnerships + the State of Channel Research + ChannelCon with Carolyn April (00:00:00)

2. Guest intro: Carolyn April + her talk at ChannelCon 2024 (00:00:31)

3. Current state and availability of IT channel research data (00:06:56)

4. Sources for channel research and other insights (00:08:27)

5. Expectations for ChannelCon 2024 (00:09:20)

6. Information about ChannelCon 2024 (00:11:31)

7. Key initiatives at CompTIA (00:13:57)

8. The state of the Channel research report (00:15:52)

9. Impactful changes in the IT channel landscape (00:17:26)

10. Evolution of channel partner and vendor relationships (00:20:47)

11. Key factors driving satisfaction in partnerships (00:24:55)

12. How the “less is more” approach leads to increased satisfaction (00:27:57)

13. Business model changes and their influence on partner relationships (00:29:19)

14. Trends shaping the channel ecosystem (00:32:09)

15. How AI is being used by channel partners (00:33:30)

16. AI and its potential impact on the IT channel (00:35:14)

17. Advice for channel partners hesitant to adopt new technologies (00:36:50)

18. Biggest challenges facing channel partners today (00:38:37)

19. What are the most exciting opportunities for channel partners in the current market? (00:40:35)

20. Predictions for the IT channel in the next 5 - 10 years (00:42:58)