31 - 3 Partnerships Podcast Hosts Discuss 2023 Trends & 2024 Predictions - Rob Spee, Vince Menzione

Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast

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We dissect the past year's partnership trends and forecast what's on the horizon for 2024. Join our guests, Rob Spee & Vince Menzione as we dive into topics such as:

• co-selling
• partner programs
• partner relationship management
• marketplaces
• resellers
• the impact of AI on channel sales
• 2024 predictions (and reviewing our 2023 predictions 😁)

(01:08) Guest Intros
(01:30) Co-selling has continued to be a bigger focus area – any notable observations around this?
(02:47) Canalys’ “Co-sell Tech Matrix” report
(03:59) Co-sell impact on hyperscalers?
(04:59) Traditional resellers in favor of selling in marketplaces - trend in 2023?
(07:26) Vendors using marketplaces to co innovate and co sell
(10:21) How have partner programs changed in 2023?
(12:53) Any new KPIs that you've noticed that vendors are focusing on?
(15:59) Trends with partnership technology and the partner tech stack
(18:09) Gen AI: Standout technologies helping partnership leaders?
(20:02) PRMs are not dead
(21:09) Partner-driven revenue: observations & updates
(24:58) Do you think there's still an issue with partner attribution?
(26:22) A review of the predictions we made last year: Vince's predictions
(28:24) A review of the predictions we made last year: Rob's predictions
(29:49) Predictions for 2024: Vince's predictions
(31:20) Predictions for 2024: Rob's predictions
(33:26) Predictions for 2024: Magentrix's predictions
(35:40) Paul on Gen AI as a channel opportunity
(36:38) Rob on AI, partner experience and PRM
(40:24) Rob's final thoughts for partnership professionals as they head into 2024
(41:14) Vince on the one consideration partnership professionals should be mindful of as they head into 2024

This production is brought to you by Magentrix ✨💜
Magentrix is a pioneer in platforms for partner ecosystem management and partner relationship management 🤝

If you haven't already, please like 👍 & subscribe! ✅ And if you enjoyed this episode, please leave us a review on Apple Podcasts ⭐️⭐️⭐️⭐️⭐️ https://apple.co/3HcqSsm See instructions to do so at the end of the episode.
To learn about Magentrix PRM, please visit www.magentrix.com
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Podcast Credits:
Host: Paul Bird
Executive Producer: Fereshta Nouri
Content & Research: Fereshta Nouri
Graphics & Branding: Fereshta Nouri

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1. 31 - 3 Partnerships Podcast Hosts Discuss 2023 Trends & 2024 Predictions - Rob Spee, Vince Menzione (00:00:00)

2. Guest Intros (00:01:03)

3. Co-selling has continued to be a bigger focus area – any notable observations around this? (00:01:30)

4. Canalys’ “Co-sell Tech Matrix” report (00:02:47)

5. Co-sell impact on hyperscalers? (00:03:59)

6. Traditional resellers in favor of selling in marketplaces - trend in 2023? (00:04:59)

7. Vendors using marketplaces to co innovate and co sell (00:07:26)

8. How have partner programs changed in 2023? (00:10:21)

9. Any new KPIs that you've noticed that vendors are focusing on? (00:12:53)

10. Trends with partnership technology and the partner tech stack (00:15:59)

11. Gen AI: Standout technologies helping partnership leaders? (00:18:09)

12. PRMs are not dead (00:20:02)

13. Partner-driven revenue: observations & updates (00:21:09)

14. Do you think there's still an issue with partner attribution? (00:24:58)

15. A review of the predictions we made last year: Vince's predictions (00:26:22)

16. A review of the predictions we made last year: Rob's predictions (00:28:24)

17. Predictions for 2024: Vince's predictions (00:29:49)

18. Predictions for 2024: Rob's predictions (00:31:20)

19. Predictions for 2024: Magentrix's predictions (00:33:26)

20. Paul on Gen AI as a channel opportunity (00:35:40)

21. Rob on AI, partner experience and PRM (00:36:38)

22. Rob's final thoughts for partnership professionals as they head into 2024 (00:40:24)

23. Vince on the one consideration partnership professionals should be mindful of as they head into 2024 (00:41:14)