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Why 'Selling Fun' in Marketing Isn't Just for Swim Schools | Ep 52
Manage episode 393333381 series 3545979
محتوای ارائه شده توسط Steve Cook and Dave Kozak, Steve Cook, and Dave Kozak. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Steve Cook and Dave Kozak, Steve Cook, and Dave Kozak یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
In this enlightening episode of the Paradigm Playbooks podcast, host Dave Kozak is joined by marketing aficionado Steve Cook. Together, they delve deep into the intricacies of modern marketing, emphasizing the importance of truly understanding your "why" and aligning it with customer desires. Steve sheds light on the art of selling experiences and values that resonate with customers while ensuring their core needs are met. The conversation further navigates the significance of targeted strategies, the power of customer segmentation, and the efficiency of a one-page marketing plan. Whether you're in youth sports, retail, tech, or any other industry, this episode offers a treasure trove of actionable insights and strategies to elevate your marketing game. Dive in and discover the roadmap to marketing success.
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Why 'Selling Fun' in Marketing Isn't Just for Swim Schools
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