The Way We're Built

Paperless

Facing hard times in the early 1990s, Subaru of America is trying to understand who exactly buys their sturdy but drab brand of cars. That's when one marketing executive notices a peculiar niche in their focus groups—lesbian women. In the conservative corporate culture of Subaru, a group of marketing executives will try to turn the company's fortunes around through a secretive marketing campaign.

JOUNALIST: ALEX MAYYASI

EDITING: THOMAS CURRY

MUSIC, SCORING & SOUND-DESIGN: DOMINIC GOZO

VOICE: NESBA CRENSHAW

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