156. When to Use LLC In Your Business Name

Own Your Genius with LaConya Murray

In this episode of the Own Your Genius podcast, Attorney Murray dives into why adding “LLC” to your business name might not be the best choice for your branding. We'll break down how to distinguish between your business's legal identity and its public-facing image.

Discover the key differences between your legal business name and your brand name. Here are three important takeaways:

1. Your legal business name (with the LLC) is for contracts and government purposes.
2. Your brand name is for marketing and customer recognition, so feel free to leave the LLC off your promotional materials.
3. It’s okay for your business and brand name to be different—as long as you maintain consistency in your marketing.

Tune in to Own Your Genius Podcast Episode 156: When to Use LLC In Your Business Name. Want to join the conversation? Head over to the MARKEDlegal community to chime in.