143. The Trouble With Waiting

Own Your Genius with LaConya Murray

Attorney LaConya Murray drops some knowledge about why you need to trademark your brand ASAP. She warns about the risks of dragging your feet on filing a trademark, like getting into trouble with other businesses that use similar names or logos. She breaks down the difference between LLCs and branding and why they both matter for entrepreneurs. Murray also walks us through how to deal with trademark disputes and the drawbacks of relying on common law trademarks.

Today’s episode discusses:

· The role common law plays in trademark protection

· The risk associated with waiting to file

· Why you should drop the LLC in your brand name

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