Embracing Change and Tradition in the Outdoor Media Industry with Matt Drury

Own the Journey

In the latest episode of "Own the Journey," we delve into the captivating world of Drury Outdoors with Matt Drury, a pivotal figure in the company's evolution. Growing up in the heart of a family business, Matt shares his unique insights, from early days learning the ropes in video production to his current role as General Manager. The episode explores the dynamic shifts in strategy and technology that have shaped Drury Outdoors, including the development of their innovative app, DeerCast. Matt discusses the challenges and rewards of working within a family business, balancing traditional values with modern ethics, and the importance of appealing to different generations of hunters. His journey from editing whitetail hunts to leading the brand into new frontiers of innovation offers a fascinating glimpse into the world of outdoor media and the future of hunting.