20. How to Define Your Dream Buyer and Build a Business That Sells

Overflow Funnels

Welcome to the start of my Overflow Funnel mini-series! For the next four weeks, I’m breaking down the four core steps I walk every client through when we build funnels, customer journeys, and offers that actually sell.

In this first episode, we’re talking about the foundation: your Overflow Buyer.
Because here’s the truth—if you’re building your business for the wrong person, everything else will leak. Your content can be magnetic, your funnel polished, and your offer stack amazing, but if it’s aimed at the wrong buyer, it will collapse.

Inside this episode, I’ll share:

• Why so many entrepreneurs get stuck writing content for the “someday” buyer
• The 5 questions you must ask to define your Overflow Buyer
• A client story where sales doubled in 90 days without more followers, more posts, or more hours
• How to instantly audit your last 3 posts to see if they’re speaking to the right person

When you know your Overflow Buyer, everything changes. You attract the right people, filter out the wrong ones, and finally stop feeling like you’re chasing sales.

Next week, we’ll dive into Magnetic Content and how to take your buyer clarity and turn it into hooks, stories, and offers that sell.

📌 Links & Resources:
→ Join the free Overflow Content Channel on Telegram
→ Take the Overflow Quiz to learn what your funnel needs right now
→ DM me on Instagram: @stine.andersson.co