Ep. 10 Andy Rogers - Be interesting

OUTBOUND

In this episode, Joseph Lewin interviews Andy Rogers, VP of Business Development at Key Tech. They discuss strategies and tactics for building deeper relationships with ideal customers, with a focus on being interested, being interesting, and establishing common ground. Andy shares stories of successful relationship-building that have led to long-term business partnerships.

Key Takeaways:

- Building relationships starts with being genuinely interested in the customer as a person (00:00:33)

- Do your homework like you're going on a date to determine shared interests/experiences (00:00:33)

- Position your offering or services as interesting and compelling (00:02:01)

- Find common interests with the customer to build rapport (00:03:04)

- Share stories around lessons learned and successes to create interesting content customers can share (00:10:33)

- Nurture your network and build community around your brand (00:19:44)

Guest Bio:

Andy Rogers is the VP of Business Development at Key Tech, a product development firm focused on bringing innovative medical devices and combination products to market. He transitioned from engineering to a sales and marketing role at Key Tech and has over a decade of experience in relationship-building within the MedTech industry.

Company Bio:

Key Tech is a full-service product development firm in Massachusetts that specializes in engineering, prototyping, and process automation solutions for medical device companies. Founded in 1996, Key Tech now has over 75 employees.

Key Quotes:

"If you're not interested in them as a person or what they're doing, you're in the wrong job. Like, just flat out you have to be interested in that person." (00:01:09)