Travis Lowdermilk and Jessica Rich on Building a Customer-Driven Culture at Microsoft

O'Reilly Radar

This week, I sit down with Travis Lowdermilk senior UX designer at Microsoft, and Jessica Rich, UX researcher at Microsoft; Lowdermilk and Rich are also co-authors of the "Customer Driven Playbook." We talk about why failing fast is not always a good approach, sensemaking, and never losing track of the customer’s voice.