Mastering Marketing Analytics: Insights and Strategies with Shivani Bhatt

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Unlock the secrets to mastering marketing analytics with insights from Shivani Bhatt! As the Director of MarTech Solutions and Analytics at CloudFlare, Shivani shares her incredible journey and the pivotal moments that shaped her career. From building marketing ops teams at S&P and Adobe to addressing the critical gaps in understanding analytics in marketing and sales, this episode promises to elevate your data analysis skills.
We tackle the misconceptions about dashboards and explore the often-overlooked value of well-prepared data sets. Through Shivani's experiences, we discuss the importance of creativity and clear communication in data analysis. Hear how she navigates the complexities of managing vast data volumes and why refining reports is essential to keep stakeholders confident in data quality. This conversation is packed with practical strategies to go beyond traditional dashboards.
Finally, we delve into foundational steps in marketing analytics and essential learning strategies. Discover how mastering basic Excel functionalities and leveraging online resources can incrementally build your knowledge. We also explore the emerging role of AI in marketing and its collaborative potential. This episode is a treasure trove of real-world advice, equipping you to bridge the gap in marketing analytics and enhance your data analysis prowess.

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1. Bridging the Gap in Marketing Analytics (00:00:00)

2. Reevaluating the Need for Dashboards (00:16:33)

3. Foundational Steps in Marketing Analytics (00:27:31)

4. Data Analysis and Learning Strategies (00:31:15)

5. Emerging Role of AI in Marketing (00:35:38)