The daily drama of money and work from the BBC.
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محتوای ارائه شده توسط OpenSponsorship. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط OpenSponsorship یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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How to best leverage professional athletes around major sport events w/ Matt Hochberg - Episode #19
Manage episode 232164329 series 2101815
محتوای ارائه شده توسط OpenSponsorship. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط OpenSponsorship یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
With major sporting events happening throughout the year, like March Madness, the NFL Draft, MLB Opening Day, there are TONS of opportunities for brands to leverage professional athletes in their marketing campaigns. We bring in OpenSponsorship Account Manager, Matt Hochberg, to discuss some campaigns he's helping brands run around major sporting events + the results they have seen so far. 2:50 - How can advertisers target specific regional markets? Jason and Matt discuss Quip’s campaign with professional baseball players and their children around Opening Day. 6:30 - Matt breaks down Isopure’s March Madness campaign with both NBA players and athletes who are just basketball fans. 9:20 -Matt discusses Jordan Burrough’s product giveaway with health food app, HowUDish, as it is happening! HowUdish got 500+ entries, 18k+ views, and 5k+ likes within ONE HOUR. Matt also speaks to how creative content can drive maximum engagement.
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16 قسمت
Manage episode 232164329 series 2101815
محتوای ارائه شده توسط OpenSponsorship. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط OpenSponsorship یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
With major sporting events happening throughout the year, like March Madness, the NFL Draft, MLB Opening Day, there are TONS of opportunities for brands to leverage professional athletes in their marketing campaigns. We bring in OpenSponsorship Account Manager, Matt Hochberg, to discuss some campaigns he's helping brands run around major sporting events + the results they have seen so far. 2:50 - How can advertisers target specific regional markets? Jason and Matt discuss Quip’s campaign with professional baseball players and their children around Opening Day. 6:30 - Matt breaks down Isopure’s March Madness campaign with both NBA players and athletes who are just basketball fans. 9:20 -Matt discusses Jordan Burrough’s product giveaway with health food app, HowUDish, as it is happening! HowUdish got 500+ entries, 18k+ views, and 5k+ likes within ONE HOUR. Matt also speaks to how creative content can drive maximum engagement.
…
continue reading
16 قسمت
همه قسمت ها
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