Digital Dialogue Breakfast Series 2014 - Beyond the Shelf: Reaching Your Audience in the Digital Marketplace

Ontario Creates Podcasts

Book publishers, music labels, and magazines used to depend heavily on reaching their audience by getting their product into retail stores, where consumers could find and purchase their products, and marketing leaned heavily on in-store merchandising. The changing retail landscape — fewer bricks and mortar stores, limited shelf space in the stores that exist, and the growing marketshare of online retailers — has dramatically changed how companies reach their consumer audiences. Three companies from different sectors share case studies on creative ways they are reaching audiences now, and how the digital sphere intersects with both their physical and digital products.

Moderator: Deb Day, Innovate by Day
Panel: Erin Creasey, ECW Books; Nathan Laurie, Jobpostings.ca; James Trauzzi, Last Gang Records