021. The Power of Video Marketing with Dan Assor

Online Events Made Simple

Have you been wondering how to make the big pivot to virtual events? Are you a complete newbie when it comes to event technology and the virtual event world? As we speak with guest speakers and discuss our own experiences with the virtual and hybrid event industry, we will be going through the challenges you may face along the way and how to overcome these.

With the current situation, the rise and requirement for virtual and hybrid events are definitely on the rise - have you made the move yet? Listen to our live podcast every week on our Facebook page, or you can listen to the podcast version to find out how you can make your online events simple.

In this episode, I’m going to be joined with an industry expert who has masses of event experience from marketing, to sales, to working on european trade shows, Dan Assor. Dan is a former Group Event Director of CloserStill Media, where he was responsible for European Technology Shows & a former Director of Media 10, with responsibility for the Ideal Home Show. He recently launched BTE Media Group, producing video news & reviews for the events & exhibitions community, and event consulting services.portfolio.

Dan will be discussing how he transitioned from working at live in person events, to now working on event consulting and an industry youtube channel. We will be discussing the power of video marketing and why it should be used more within the industry, as well as why you should straighten out your social channels and have an expert within your team when video marketing.

Dan’s position in the live event market (03:00) The transition to the virtual space (05:50) How Dan converted to YouTube and why he started (07:55) Information from Dan to help start a virtual event or virtual channel (11:40) The power of video marketing (16:20) Why you need to have a social expert within your team (18:36) How to engage your live event audience when events come back (20:00)

EVENTMIND is a market leader in the virtual meetings and events sector. EVENTMIND provides training, consultancy and delivery for businesses looking to engage virtually with their audience and community.

​EventMind does not endorse any particular virtual event platform or software. We review the platforms available on the market monthly (through a combination of client feedback, test events and demos). There’s no platform which is an ‘all in one’ or ‘all inclusive’ solution when it comes to virtual event platforms. Bear in mind, most virtual event platforms were originally live event apps or software. Covid19 accelerated many platforms to pivot into creating virtual event solutions. In the long run, this seems to be a smart move as hybrid events are likely to become standard (especially if you understand how to monetize hybrid events and maximise global audience reach).